It’s hard to overemphasize the importance of a mobile presence for businesses today. According to internet usage studies, mobile now accounts for more than 65 percent of all digital time, and 89 percent of the time people spend on their smartphones are spent on apps, rather than browsing the mobile web. That means that if your company wants to succeed, it’s smart to create a company app. A company app can give current customers the ability to access your company, its products and its services while on-the-go, and it can also help mobile users discover your business via platforms like the app store. If your company is creating a branded app, it’s important to know about some of the most common mistakes. These frequent errors can result in an app that is disliked or nonfunctional — and one that does not help grow your business.