A successful app starts with a creative and relevant idea.
So, you’ve finally realised that your business needs a mobile app. After all, it’s 2016, and mobile apps are no longer optional, at least not if you hope to grow your business. But what now? How does a business go about innovating, designing, and building an app? It’s actually not as tricky as you might think.
Step 1: Find a Problem
Nobody wants to go searching for problems within their business, but it’s part of moving toward progress. If you want to continually improve upon your business model, you need to identify the weak points and continually strive to be better. Assess every aspect of your business, from the way you interact with customers to the process of ordering and stocking your merchandise. Create a list of inefficiencies or problems in your daily operations and determine which problem is the greatest priority in order to move toward business success.
Step 2: Consult Your Data
Your data is like an intricate map to your business. It outlines exactly how your business is doing, what your customers are thinking, and what you can do to improve. Turn to your data for inspiration, and identify trends that may clarify the ideal app for your company.
Step 3: Gauge Public Interest
Now it’s time to see how your brilliant app idea will fare with the public. This can be approached in a number of ways, but a multifaceted approach is ideal. Firstly, consulting customer data can provide insight into the types of apps that will prove most useful among your customers. You need to analyse consumer trends in your industry, whilst researching the app ideas of competitors. Don’t be afraid to ask your customers directly. By creating a customer poll, you can hone in on the biggest issues from the perspective of your customers, which will help you determine which apps would be the most relevant to them.
Get inside the minds of your customers, and see what makes them tick.
Step 4: Perfect Your Idea
You can’t start building your app with a half-baked idea. Thoroughly assess the idea at hand and work out any potential kinks. Don’t move on to Step Five until you’re positive you’ve looked at your app idea from all possible angles.
Step 5: Find an App Development Platform
Unless you earned your master’s in computer science, chances are you’ll need to outsource your app development. To find an app development platform, you need to look for a well-rounded company that not only offers exceptional app development services, but also will be willing to work alongside you and help you manage your idea moving forward.
Step 6: Launch and Market Your App
Your app may be finished, but that doesn’t mean your job is. Now it’s time to make your customers aware of your new app so you can boost engagement and launch it successfully. The top app development companies will help to market the app alongside you, so you can gain the expert guidance needed to ensure your app is successful.
Creating a business app isn’t nearly as tiresome or complex as it sounds. In fact, with the right approach, you can invent and design an app easily, whilst virtually guaranteeing its success. However, the best mobile apps start with top app development companies. At Glance, we’ll work alongside your company to design the perfect app, ensuring that it resonates with customers and provides value to your business. Contact us today to get started.
Simon has worked in the software industry for over 20 years; intent on always producing work of the highest standard and creating software products that genuinely makes things better for people. Simon has previously held positions ranging from Developer, Technical Consultant, Head of Development through to CTO and more recently founder and CEO of several high profile technology companies.