Creating an app is a great way to reach consumers — particularly now that more consumers than ever are using smartphones. Studies show that there will be 6.1 billion smartphone users by 2020 — nearly 70 percent of the world’s population. However, creating an app isn’t simple. In fact, for many companies, it can pay off to hire an app development agency to create their app — rather than relying on in-house developers or turning to freelance, solo app developers to create the app. For more information about why your company should consider hiring an app development agency to create an app, check out the list of benefits below.
1. An App Development Agency Is Dedicated to Just That
An app development company does just that: It develops apps. Rather than have your company spread its focus and resources to creating an app while you’re also trying to build a company, you can hand over that work to a company that is completely dedicated and focused to building a mobile platform for your company. While your IT department or in-house designers may be able to help, it can help take extra work off their plate to hire an app development agency — and give them free time and headspace to devote to the work of your company that really matters.
2. An App Development Agency Has Specialized Knowledge
Tech people at your company are most likely jacks-of-all-trades. They can help set up email on your smartphones, and they can get your wireless network up when it goes down. While they may have some development and coding knowledge, most in-house IT people lack the specific expertise to build an app that functions well and looks good. By turning to an app development agency, you can rely on experts who’ve dedicate their professional lives to only mastering the art of apps.
3. An App Development Agency Offers Fixed Price Contracts
When you work with freelancers, it’s common for them to charge your company for work by the hour. However, it’s more likely that an app development company will offer you a fixed price for their work (the entire cost of building the app). This means that app development agencies can not only help you keep costs down, but they can also help you get a better sense of your budget, since you’ll know what an app will cost as soon as you embark on the project.
4. An App Development Agency Offer Project Managers
Building an app is a huge project, and it can feel overwhelming for new or budding companies. One of the benefits of using an app development agency is that they offer dedicated project managers — who not only keep track of everything happening with the app but who can also communicate effectively with both your company and developers. Relying on the project manager of an app development agency is a great way to reduce stress and headaches and to make sure everyone is on the same page.
5. App Usage Is Growing
There’s no way around it. App usage is imply growing. According to studies, 89 percent of smartphone usage is now mobile apps — and that number is only going to continue to grow as smartphone usage expands. Relying on a mobile app development agency will ensure that you build a product that is professional, functional, aesthetically pleasing and will continue to operate well as its usage expands.
6. You Can Build a Continued Relationship
Most likely, your app is going to need updates as your company continues to grow. You’ll want to make changes, tweak details, spruce up aesthetics and improve functionality. For that reason, it can pay to have a mobile app development agency on your team, since you can build a long-standing relationship with them. Unlike a freelance developer who may move away, get too busy with a different project or choose to focus on a different side of the industry, an app development agency will continue to have the know-how and dedication to work on your app — and building a long-standing relationship with an agency is a great way to ensure your app stays in tip-top shape over the course of many years.
7. App Development Agencies Have Access to the Best Technology
When developing your mobile app, you need to make sure it will function well on all of your desired platforms/devices (Android, iOS, etc.). So, one of the benefits of using a mobile development agency is that they have access to the most advanced technology, which will ensure that the app is developed to be compatible with the right platforms. Large agencies are almost always on top of having the latest versions of tools and technologies, so you can ensure you’re relying on the most advanced tools and resources around.
If you’re planning to develop an app for your company, consider approaching an app development agency to help you design and launch your product. Using a dedicated development agency can ensure that your app not only functions well and looks good, but also that you have the necessary technical support and guidance so that your app remains successful as years pass.