A poorly designed app doesn’t just affect the public’s perception of that app; it reflects badly on the entire brand you’re trying to build. Likewise, a well-designed, useful app can take an unknown or misunderstood brand and catapult it to fame and greatness! Well, perhaps it’s not quite that easy, but you get the point. Since most users nowadays are mobile, the usefulness, helpfulness, and ease of use your mobile app offers does reflect squarely back onto your company. Here’s how to develop a smart content strategy for your mobile apps.
Small business owners can find the competitive marketplace intimidating and baffling. Competing against other small businesses is difficult enough, but how can they go up against behemoths like Amazon and Argos with their massive marketing budgets and ability to absorb losses better?