Have you ever considered building an app for your company? Whether you’re a business owner, marketing director, or other decision maker for your brand, chances are you’ve had representatives from every kind of agency call regarding mobile apps, mobile websites, and responsive websites. But how are you supposed to know which is right for you?
The Google Play store boasts 1.6 million different apps for users to download. The Apple App Store features another 1.5 million apps. Even the relatively tiny Amazon Appstore, Windows Phone Store, and BlackBerry World offer a few hundred thousand apps each. Yes, if you’re keeping track, there are well over four million apps available to users, with more added each day.
A few years ago it became nearly unthinkable to have a business without having a website for it. That’s still the case, but with the impressive rise of smart mobile technology it may soon become unthinkable to have a business without having an app.
Smartphones and tablets are immediate, they are connected and remain within reach of their owners nearly 24/7. Mobility puts your brand right into your customers’ pockets, and the immediacy and connectedness of mobile devices make users more likely to share experiences than they would surfing the web on a PC.
Productivity is a concept that is constantly on the minds of business owners. Increased productivity means that a business is getting more throughput from their workforce, allowing the company to accomplish more with less time and fewer resources. App development has proven to be a powerful tool for businesses seeking to increase the efficiency and output of their team.
In a time where fast food restaurants outnumber grocery stores, cars are the dominant form of transportation, and office jobs are rapidly becoming the norm, finding the time to keep fit and stay healthy is more of a challenge than ever. Now app developers have found ways to promote healthy living. With a variety of health and fitness apps available on mobile devices, people can find time to improve their health, while standing in line at the store.