The development process is long and arduous. Everyone just wants to launch, already! In order to meet deadlines and keep the project on track, app developers come up with a few hacks here and a few work-arounds there — it’s no big deal, right? You’ll fix it later. The problem is, later never quite rolls around. A year or two from now, when your app crashes and burns, you’ll likely look everywhere for a solution. Did you mess up the concept? Was it too early for your great idea? Did marketing screw something up? The reality is, it’s nothing this dramatic. Likely, you just let your technical debt get out of control.
You’ve designed your mobile application with your brand in mind, checking off all the standard boxes, but you’re worried the overall experience still feels generic and lacks distinction from your competitors. You’re looking for opportunities in your design that can further the brand relationship.
Organisations generate boundless quantities of data throughout the years. Analysing these datasets is essential in order for your app developers to create apps that directly impact the success of your company. However, in today’s highly digitalised world, there are seemingly endless amounts of data meandering around the Internet, much of which is of little worth to developers. Not all data has the same value to your company, and to create apps that cater to your most pressing needs, it’s important to understand which datasets offer the most critical information.