Resources

Learn everything you need to with our guides.

We’ve done all the hardwork so you don’t have to.

Our guides cover topics from the basics of technology platforms and approaches through to move advanced financial topics such as investment and monetisation of your products.

Before you begin any app development project, ensure you have an understanding of the topics involved so you can be sure that you are choosing the best approach for your ideas.

Key Questions

The Basics

This guide provides a summary of all of the essential questions you need to ask yourself and your team before you begin looking at building a mobile product.

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Mobile Platforms

Technology

This guide gives you an overview of all of the different mobile platforms currently available and what technology is used by each one as well as key insights.  

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Monetisation

Financial

When it comes to monetising your mobile product, it's not simply paid vs. free, there are many different models you can choose. This guide lists the main approaches currently used in the various stores.

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Development Approach

technology

There are many different ways to build something on mobile. This guide lists the main approaches and their pro's and con's so you can choose the best one.

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Investment

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FINANCIAL

When investors fund smaller enterprises, they qualify for tax breaks for their investments. This means that investing in your product will cost them less than the amount they are actually putting into the venture.

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Marketing Techniques

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Marketing and PR

The days of traditional PR and marketing are falling by the sidelines. This guide gives you some simple tips and tricks to fast-track your mobile marketing and PR on a budget .

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R&D Tax Credits

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FINANCIAL

The UK government is heavily invested in improving the nations technology and has a tax incentive system titled R&D Tax Credits. This guide gives you an overview of the R&D Tax Credits process.

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App Store Approval

The Basics

When deploying an app to the Apple App Store there is a sequence of steps that Apple need to take to ensure your product is of sufficient quality. This guide lists the steps involved and the key risks.

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