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Some of the Lesser Known Ways that Mobile Apps Are Changing Business

by 2nd May, 2017

Apps are transforming the business world, making it more efficient and user-friendly.

Apps are transforming the world of business. Businesses are using app development to streamline efficiency and internal communication, whilst also offering customer apps that improve the shopping experience. Here are some of less common ways that the business world has been leveraging app development.

Businesses Are Leveraging Mobile Messaging

Social communication and networking apps are the most popular type of app. WhatsApp is the most popular social communication app of all, with 450 million active users each month. With 50 billion messages sent daily, it has more usage than Facebook. Now businesses are tapping into the world of mobile messaging to improve communication with customers.

Consumers are spending about 20 percent of their time on mobile devices, yet advertisements targeted to mobile devices make up just 4 percent. Some businesses are now trying to leverage mobile communication to engage in one-on-one chats with customers and improve customer satisfaction.

Paying Via Mobile Apps

One of the core complaints among customers is long lines in the stores. Customers want companies with efficient checkouts, so they can conquer their errand list quickly. Many companies are now offering payment apps. With a variety of apps like Venmo, Google Wallet, and Apple Pay, customers can pay for items with their phone, rather than having cash or credit cards on hand. It significantly speeds up the checkout, and ensures people always have a payment method on hand.

In-Store Beacons for the Ultimate Customer Experience

Customers of today want a highly personalised shopping experience, and there is no better way to get personal than with the help of in-store beacons. Beacons are small devices that can be placed around a retail location and interact directly with the customer’s phone as they navigate the store. It can pick up on the aisle the customer is in, sending them coupons or information about the specific items they’re exploring.


Beacons help you connect with customers while they’re in your store.

The apps will also gather data on customers, allowing them to identify the specific interests of each customer and offer product recommendations specifically tailored to them. This not only gives customers the personal shopping experience they desire, but it can also greatly increase the likelihood of sales.

Streamlining Workflow with Mobile App Development

No matter what issue your business is facing, it can be solved with the help of an app. Mobile app development is being used by businesses to improve internal communication and collaboration by creating group calendars, sending out notifications and reminders, offering employee newsletters, and more. App development can also provide a cloud-based platform for employees to collaborate on projects, share data, and bounce ideas off one another. With apps, businesses can conduct work more efficiently and ensure all employees are kept in the loop.

Mobile apps are transforming the face of business. They are enabling businesses to streamline internal workflow, connect with customers more easily, provide highly personalised shopping experiences, and more. In the modern era, every business needs a mobile app. If you’re searching for mobile app developers in the UK, Glance offers expert app development to help you turn your dream into reality. We’ll help you design and launch your app, so you can improve business processes and connect with customers in a whole new way. Contact us today to learn more.

Simon

Simon has worked in the software industry for over 20 years; intent on always producing work of the highest standard and creating software products that genuinely makes things better for people. Simon has previously held positions ranging from Developer, Technical Consultant, Head of Development through to CTO and more recently founder and CEO of several high profile technology companies.

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