If you run a business or are planning to start one, there’s a good chance you’re well-versed in the importance of having an Internet presence. After all, the audience you become exposed to when you’re present on the web is staggering: there are more than 3.4 billion Internet users today, which is about 40 percent of the world population. You may think you need to create a website viewable on desktops, or a responsive site, in order to reach potential consumers on the web. However, in reality, it may be wiser for you to go mobile-only (or mobile-first), creating only a mobile app for customers to use rather than focusing on a larger desktop website. Here are a couple of reasons you may want to consider starting out with a mobile company app.
Going mobile-first can be a smart strategy for companies – particularly those who provide a service or product that is used on the go. Several companies that chose to go mobile first have found huge levels of success and many are now valued at more than $1 billion. Some of these companies include Snapchat, WhatsApp, Uber, Rocket Fuel, Square, Waze, AirWatch and Evernote.More people are using mobile than ever before.Click To Tweet