Learning Centre

How Do I Develop an Enterprise Mobile App?

Written by Simon Lee | Jan 5, 2025 9:41:28 PM

Introduction

So, you're thinking about developing an enterprise mobile app. Great decision! But let's be honest, it's a bit like standing at the foot of a mountain and wondering where to begin the climb; you're most likely feeling a mix of excitement and apprehension. Rest assured, we're here to guide you through each step, turning that mountain into a series of manageable, slightly less daunting hills. 

You're probably asking yourself: 

  • What platform should I choose?
  • How do I design an app that's easy to use?
  • What features are absolutely essential?
  • How do I ensure the app is secure?
  • What's the best way to launch and maintain the app?

These are all excellent questions, and by the end of this guide, you'll not only have the answers but also a solid plan to create an app that meets your business needs. At Glance, we’ve walked this path many times, so consider us your trusty guides, ready to share our expertise.

Understanding Your Business Needs

First things first, knowing your business inside out is paramount. This means more than just being aware of the products or services you offer, it means deeply understanding your customers, your market, and your company purpose. What challenges do your customers face? What solutions can you provide them through a mobile app? It can seem a bit overwhelming, but you’re not alone in this journey. 

Start by gathering input from every stakeholder involved. Speak to your team – people on the ground often have the most valuable insights to share. Engage with your customers – whether through surveys, reviews, or more informal conversations. These conversations will unearth invaluable nuggets of information about what your app needs to achieve for users and your business. 

Remember, an enterprise app isn't just about functions and features; it's about solving problems and making people's lives easier. For instance, if your team spends hours compiling reports, an app that automates this could be the answer. Or, if customers struggle with tracking their orders, a feature that provides real-time updates might be just what they need. 

Ultimately, understanding your business needs is about finding those pain points and envisioning how your mobile app can address them effectively. This way, you lay a strong foundation for a solution-focused, user-friendly app. And hey, a little foresight now can save a ton of frustration down the line!

Setting Clear Objectives

Setting clear objectives is like laying the foundation for a building – get it wrong, and the whole project wobbles. You’ll want to start by asking yourself some crucial questions: What problem is this app solving? Who are the intended users, and what do they need? 

It’s essential to involve different stakeholders in this process. Your marketing team, IT department, and even prospective users can provide unique insights. Getting a 360-degree view helps you set SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound). For example, "Our app should increase internal communication efficiency by 20% within the next six months." Notice how clear and measurable that is?! 

Don't forget, these objectives will guide every decision you make moving forward. When the going gets tough, circling back to these objectives can help keep everyone on the same page and moving in the right direction. Remember, “A goal without a plan is just a wish.” So grab those flip charts, sticky notes, or whatever tickles your fancy, and get planning!

Choosing the Right Platform For Your App

Choosing the right platform for your enterprise mobile app can feel a bit like choosing between tea or coffee; both have their merits, but which one suits your taste (or in this case, your business) best? Essentially, you have three main options: native, web, and hybrid. 

1. Native Apps: Developed specifically for one platform – either iOS or Android. These apps are usually faster, offer better performance and can access all device features, like the camera and GPS, providing a richer user experience. However, developing for both platforms means more development effort, translating to higher costs and time. 

2. Web Apps: These run on web browsers and aren’t installed on the device. Think of them as websites that offer an app-like experience. They can work on any device with a browser, making them more versatile. However, they don'r offer the same performance level as native apps and can't fully leverage all device capabilities. 

3. Hybrid Apps: Offering a mix of both worlds, hybrid apps are built using web technologies but can be installed on devices like native apps. They are easier to develop across multiple platforms, reducing costs, however, they might not perform as seamlessly as truly native apps, especially for high-performance needs. 

For a business, the decision often boils down to budget, timeline, and the specific needs of your target audience. If you want to capture iOS’s tech-savvy users or Android’s widespread reach, you might lean towards native apps. But, if you’re looking for a quick, cost-effective solution that isn’t heavily reliant on device-specific features, web or hybrid could be the way to go. 

Remember, it’s not a one-size-fits-all scenario. The right choice aligns with your business goals, user needs, and available resources. Take your time, weigh the pros and cons, and consider professional advice if needed. As much as we love our tea, sometimes coffee is precisely what gets the job done!

Designing an Intuitive User Interface

Let's face it, nobody wants an app that is confusing to use. Your enterprise mobile app should be as straightforward as sending a text to your mum. Simplicity and ease of use are crucial. Try to think like a first-time user: what would they expect when they open your app? Pinpoint the actions they’ll likely perform and ensure these are easy to find and use. Clear navigation, a clean layout, and unambiguous icons go a long way. 

Design is not just what it looks like and feels like. Design is how it works.Steve Jobs

When working on your app's design, remember that aesthetics matter, but functionality rules. It's like having a stylish pair of shoes that also fit perfectly; looks alone won't do the trick. Not sure where to start? Observe the user interfaces of popular apps—yes, even games like Candy Crush. They're not just eye-catching; they're designed to be intuitive. 

And hey, be consistent! If the 'back' button is at the bottom in one part of the app, don't place it at the top in another. Consistency helps users feel at home and reduces the time they spend wondering where to tap next. We’ve all been there with apps that seem to play hide and seek with their features. Don't put your users through that!

Developing Key Features

When it comes to developing key features for your enterprise mobile app, it's crucial to align them with the goals and pain points of your business. Think about it: every feature you add should bring you closer to solving a problem or achieving a specific objective. Let's break this down, shall we? 

1. Core Functionality 

First off, the core functionality of your app is what makes it indispensable. If you’re running an e-commerce business, this could be a seamless shopping cart experience. For a project management firm, it might be robust task organisation features. The goal here is to cover your primary needs before adding any bells and whistles. It's tempting to want everything in one go, but trust us, less is often more. Focus on what really matters. 

2. User Authentication 

Ensuring secure access is non-negotiable. Features like single sign-on (SSO) or using biometrics (think fingerprints or facial recognition) can provide an extra layer of security while making it easier for users to access your app. No one wants to remember yet another password! 

3. Offline Capabilities 

You're on a train with spotty Wi-Fi, trying to check a crucial report but it simply won't load. Frustrating, isn't it? Offline capabilities solve this by allowing users to access certain features or data without needing an active internet connection. This can be a game-changer. 

4. Push Notifications

Push notifications are a great way to keep users engaged and informed. However, tread carefully here. Too many notifications can annoy your users, leading them to silence or, worse, uninstall your app. Make sure each notification adds value, whether it's a reminder, an update, or a personalised offer. 

5. Analytics and Reporting 

Analytics are your best friends when it comes to understanding user behaviour. Incorporating detailed analytics helps you track how users are interacting with your app. This data can give you insights into what's working, what needs improvement, and sometimes what’s non-essential. The valuable data you gather can be used to make informed decisions, continually improving the app's performance and user satisfaction. 

Remember, the key is to stay focused on features that serve your business objectives and user needs. And never forget, the simpler the app, the more it will be appreciated.

Ensuring Robust Security

When developing an enterprise mobile app, security isn't just an add-on; it's at the heart of the whole process. You've got sensitive data, customer information, and even your company’s reputation all bundled into one application. 

First and foremost, ensure that all data transmission is encrypted. Think of it like sending a secret coded message that only the recipient can understand. This way, even if someone intercepts the data, they won't be able to make sense of it. Use protocols like HTTPS and SSL/TLS to secure your communications. 

Next, implement strong authentication mechanisms. It’s not just about passwords anymore – multi-factor authentication (MFA) adds an extra layer of security. Leverage biometric authentication methods such as fingerprint scanning or facial recognition for added security and a smoother user experience. 

An often overlooked aspect is ensuring your app’s code is secure. Regularly conduct code reviews and security audits. Use static and dynamic analysis tools to identify potential vulnerabilities in the code. If you're thinking it sounds like running frequent health check-ups on your body, you’re spot on. Prevention is way better than cure. 

  • Apps with poor security can lead to data breaches, damaging your business's reputation.
  • Regular code reviews help catch errors early, saving time and money in the long run.
  • Static analysis tools analyse the code without executing it, ideal for spotting bugs.
  • Dynamic analysis tools evaluate the app in a running state, helping identify runtime vulnerabilities.
  • It's essential to stay updated with the latest security threats and trends.

Device security is another critical component. Encourage users to keep their devices updated with the latest security patches and updates. There are always new threats cropping up, and staying updated is like keeping your immune system strong against new diseases. 

Don’t forget about data storage. Sensitive information should not be stored on the device unless absolutely necessary. If you must store data, ensure it’s encrypted and maintain secure server-side storage whenever possible. 

Finally, prepare for the worst-case scenario. Having a robust incident response plan ensures that if something does go wrong, you're ready to tackle it head-on. You hope you never have to use it, but you're prepared if you do. 

By prioritising robust security measures, you'll ensure that your enterprise app not only meets industry standards but also protects your business and its users. Remember, a secure app builds trust and a strong, positive reputation for your brand.

Testing and Quality Assurance

Alright, so you've got your app design and features set up. What's next? Testing and quality assurance (QA) are your best friends here. It means looking at everything - the buttons, the swipes, even the sneaky bugs that love to hide in the code. 

Why is it important? Imagine sending your entire company a memo with typos everywhere. Not a good look, right? The same goes for your app. A bug-ridden app can lead to frustrated users, bad reviews, and potentially lost revenue. Good QA ensures that your app works smoothly and provides a seamless user experience. 

So, what's involved in QA? At Glance, we take the following approach which you can too: 

  • Functional Testing: Check if every feature does what it's supposed to do. Think of it like making sure all the lights come on when you flick the switch.
  • Performance Testing: Measure how well your app performs under different conditions. This is like testing a car's performance in both city traffic and on the open road.
  • Security Testing: Keeping your data safe is crucial. Test for vulnerabilities like a locksmith checking all the locks on a new house.
  • Usability Testing: Ensure your app is easy and enjoyable to use. Similar to having someone try out a new gadget and seeing if they can use it without reading a 50-page manual.
  • Compatibility Testing: Your app should work on various devices and operating systems. It's like making sure your website looks great on both laptops and smartphones.

A key aspect of effective QA is involving real users in the testing process. Beta testing, where a limited number of users try out the app before its final release, can provide invaluable insights and help catch issues that may not have been identified by testers. Remember, the goal is to catch as many issues as possible before the app reaches your users. 

The end game? A polished, user-friendly, and reliable app that not only meets but exceeds user expectations. So yes, it's time-consuming, but it's well worth the effort!

Launching Your App Successfully

After months of development, testing, and probably a few late-night brainstorming sessions, the big day has finally arrived—launch day. But, before you start celebrating with your team, there are a few crucial steps to ensure your app has the best possible start. 

1. Create Buzz in Advance 

Just like a blockbuster movie needs a trailer, your app needs a promotional campaign. Use social media, email newsletters, and your website to create anticipation. Don't shy away from a bit of humour—it humanises your brand and makes people more eager to engage with you. 

2. Soft Launch 

Consider a soft launch before going full throttle. Release the app to a smaller audience first. This allows you to gather initial feedback and make any last-minute tweaks without the pressure of a wide-scale launch.

3. Press Release 

Compose a compelling press release to announce your app to a broader audience. Highlight the app's key features, what makes it special, and, most importantly, how it solves a problem or makes life easier for your target users. It's your moment to shine, so be eloquent and enthusiastic. 

4. App Store Optimisation (ASO)

Make sure your app is easy to find. Use relevant keywords in the app's title and description. High-quality screenshots and an engaging preview video are also essential. Reviews play a big role here, so prompt your users to leave positive feedback—gently and in good taste, of course. 

5. Monitor Performance 

Once the app is live, keep a close eye on its performance. Use analytics tools to track downloads, user engagement, and other key metrics. This data will be invaluable as you make ongoing improvements. Problems caught early are much easier to fix. 

Launching an app might feel like the finish line, but it's more like the starting gate. With careful planning and execution, you can ensure that your app not only has a strong debut but also continues to grow and serve your business needs effectively.

Gathering User Feedback

Once your app sees the light of day, gathering user feedback is crucial; you want honest opinions so you can make improvements. 

How to Gather Feedback 

Begin with the simplest and most direct approach: Just ask! Encourage users to leave reviews on app stores or within the app itself. You can use prompts or in-app surveys to collect their thoughts. 

For a deeper insight, consider setting up focus groups or user testing sessions. These can give you qualitative insights that data might miss. There’s also social media. It’s a goldmine for feedback, whether it’s praise or constructive criticism. 

Analysing the Feedback 

Once you've gathered feedback, it’s time to analyse it. Look for patterns and recurring comments. If multiple users mention the same issue or feature request, it’s likely something worth addressing. Don’t just focus on the negatives; positive feedback can highlight what’s working well and what you should definitely keep. 

It can be helpful to categorise feedback into different areas like usability, performance, and features. This way, you can tackle improvements in an organised manner. For example, if the majority of users are having trouble with navigation, that’s an immediate issue for your team to look at. 

Responding to Feedback 

Engage with your users! Respond to reviews and comments to show that their voices are heard. This boosts user loyalty and can turn a frustrated critic into a loyal advocate.

Iterate and Improve 

Utilise the feedback to make iterative updates. Your app should be a living entity that grows and improves over time. Regular updates that address user feedback demonstrate that you care about the user experience. 

By gathering and acting on feedback, you ensure your app stays relevant and continues to meet user expectations. It’s not just about launching an app; it’s about building a lasting relationship with your users.

Conclusion

Creating an enterprise mobile app can feel like a mammoth task, but by understanding your business needs, setting clear objectives, and choosing the right platform, you're already on the right track. Don't be afraid to get a little creative when it comes to designing a user interface and developing key features – details matter because they impact user satisfaction directly. 

Robust security isn't just a nice-to-have; it's a must. Similarly, testing and quality assurance might sound tedious, but they are the insurance you need to ensure your app works smoothly for everyone, everywhere. 

Once you have everything in place, it's time for the big launch. Remember, this is just the start – gathering user feedback will help you improve and scale your app to a whole new level. 

At Glance, we understand the highs and lows of developing an enterprise mobile app. Whilst it's a challenging journey, it's also immensely rewarding. If you need some advice on your own project then don't hesitate to reach out to us. Now, go ahead and take that first step – your enterprise mobile app success story awaits.