There's nothing quite like the excitement of getting your app ready for launch. You've invested countless hours, significant resources, and boundless creativity into building something you're proud of. But just when you think the hard part is over, you hit a wall — your app gets rejected by Apple or Google. It's frustrating, to say the least. You may even start questioning the quality of your work. Rest assured, you're not alone in this!!
At Glance, we've seen many businesses grapple with this issue, and over the years, we've pinpointed the most common reasons apps get the dreaded thumbs-down from app stores.
Failure is not the opposite of success; it's part of success.Arianna Huffington
Understanding why your app wasn't accepted is crucial. Not only does it save time in the resubmission process, but it also helps improve your app's long-term success. We're going to break down these rejection reasons and share how to avoid them.
Let's dive in...
Getting your app rejected by app stores can be a real headache. We get it; you’ve poured countless hours, and probably a fair bit of cash, into creating something amazing for your users. So, when you see that dreaded rejection notification, it feels like hitting a brick wall at full speed. But understanding the common reasons for rejection can save you from that unwelcome surprise and get your app onto devices quicker. Let's dive into some of these reasons:
Each of these points can be a stumbling block, but they’re all manageable with a bit of work. Understanding the common reasons for rejection helps you preemptively address potential concerns, making it more likely that your app will be approved on the first try.
Content guidelines might sound straightforward—provide valuable, engaging content. But oh, how the devil is in the details. From Apple's standpoint, content is not just about what you say, but how you say it. To save you a lot of headaches, let's dissect what this really means.
First off, any app content that could be considered defamatory, discriminatory, or mean-spirited isn't just frowned upon; it's grounds for rejection. Keep it clean, folks. And by clean, we also mean tasteful and respectful.
One of the most common pitfalls businesses encounter is presenting misleading information. Yes, that means no exaggerated claims or dubious miracle features. If your app can’t really transform someone's fitness level in three days, don’t say it does. The reviewers will notice.
Moreover, make sure your app's metadata—titles, descriptions, and keywords—must align with the app's content and functionality. Trying to game the system with trending but unrelated keywords will only backfire.
And then there’s the issue of user-generated content. If your app relies heavily on users contributing content, you need strict moderation policies in place. Inappropriate content slipping through the cracks can be a major red flag during the review process.
Lastly, stay updated with current events. Guidelines don’t stay static; they evolve. What’s acceptable today might not be tomorrow. Just because your app has had a particular feature from day one doesn't mean it will pass the review in it's next update. We've seen this happen a few times and it's frustrating to say the least!
Privacy and security are at the top of everyone's mind these days. Even if your app looks fantastic and runs like a dream, it won't make the cut if it doesn't protect your users' personal information. Which totally makes sense, right?!? No one wants their data mishandled or exposed to potential threats. And neither do the people in charge over at the app stores.
One major red flag that often leads to rejections is how your app handles data collection and storage. Take heed of Apple's strict Guideline 5.1.1. This guideline mandates that your app must explicitly inform users about how their data will be collected, stored, and used. Clear privacy policies are your new best friend. It’s not just about having these policies; they need to be easily accessible and straightforward. Imagine explaining it to your nan—it should be that clear!
Transparency is crucial. If your app is engaging in any sort of data collection, everything needs to be spelled out for the user. Make sure you mention what data is being collected, why it's being collected, and, importantly, assure users that their data is not being shared with third-party marketers or data brokers without their explicit consent. No one wants to feel they're being spied on or that their information could be shared without their knowledge.
Once you've lost your privacy, you realize you've lost an extremely valuable thing.Billy Graham
Security doesn't stop at data collection. Ensure your app is free from any malware or malicious intent. The last thing any user wants is to download an app that puts their device at risk. Performing thorough testing and obtaining necessary certifications can add an extra layer of reassurance.
Missing these steps could mean not only a rejection but a severe hit to your brand’s reputation. Solid privacy practices aren’t just a checklist item; they build trust with your users and pave the way for long-term success. Ticking all these boxes not only helps in getting your app approved but also strengthens your position in the market. Trust us, it’s worth the effort!
There’s a universal truth when it comes to mobile apps: users don’t like waiting. If your app is as slow as a snail on a lazy Sunday or crashes more often than a learner driver, it’s got rejection written all over it. This isn't just about keeping users happy, although that’s a massive part of it; it's also about meeting the stringent standards set by app stores.
Imagine you’ve poured time, money, and probably a bit of your soul into developing your app. You’ve got amazing features that could revolutionise your business. But if the app takes forever to load or frequently crashes, users won’t even get to appreciate those features. Instead, they’ll delete your app. In the eyes of app store reviewers, poor performance compromises user experience and that’s a huge no-no.
The key here is rigorous testing. Test it on a variety of devices, not just the latest ones (and not just on the simulator!). What runs smoothly on a brand-new iPhone might struggle on an older Android device. Resolving these issues before submitting your app can save you a lot of heartache and potentially prevent rejection.
Design isn't just about making your mobile app look pretty; it's about ensuring a seamless and intuitive experience for the user. Think of your app as a neatly organised shop. If the aisles are messy and products are hard to find, customers won't stay long. Similarly, if different sections of your app feel disjointed or inconsistent, users will quickly get frustrated and eventually give up.
For businesses, this means adhering to well-established design guidelines, particularly those set by Apple and Google. Apple, for instance, is known for its stringent design requirements. They even specify how your app icon should look! Failing to follow these can lead to rejection—not just from reviewers but from your users!
But let’s be honest, these design principles aren't just arbitrary rules meant to make your life harder, they actually help in creating a cohesive, user-friendly experience. Consistent design aids navigation, ensures better readability, and provides a more professional look overall. Your app's colours, fonts, and interactive elements should all harmonise well.
Also, consider the diverse range of devices your app will be used on. A design that works perfectly on an iPhone 15 might not look as good on an iPhone SE. Testing your app on various devices ensures that the design remains consistent across different screen sizes and resolutions. Remember, an app that's a visual treat on one device but a visual mess on another will not win many fans—or pass many reviews.
| Device Type | Screen Size | Resolution |
|---|---|---|
| iPhone 15 | 6.7 inches | 2778 x 1284 pixels |
| iPhone SE | 4.7 inches | 1334 x 750 pixels |
| Samsung Galaxy S21 | 6.2 inches | 2400 x 1080 pixels |
| Google Pixel 6 | 6.4 inches | 2340 x 1080 pixels |
Sometimes, businesses might overlook the importance of small but significant details like alignment, spacing, and padding. While these may seem minor, they can make a world of difference in providing a polished user experience. If users feel comfortable and can easily navigate your app, they're more likely to keep using it—and recommend it.
Ultimately, design consistency isn't just about meeting Apple or Google's requirements; it’s about meeting your users’ expectations. When your app design feels cohesive and intentional, it communicates that you care about their experience, which builds trust and engagement with your brand.
Legal compliance might not be the most exciting topic, but it's a cornerstone of your app’s approval. If your app handles user data, you must ensure you're doing it by the book. Both Apple and Google have rigorous standards to make sure apps respect user privacy. Whether it's GDPR in Europe or COPPA for children’s apps in the US, compliance with these regulations is critical.
Remember those lengthy terms and conditions you might be tempted to skim through? Well, they’re crucial. Overlooking even a minor detail might land your app in hot water. Take, for instance, GDPR. If your app targets European users, you must clearly outline what data you collect, why you collect it, and how it’s being used. Fail to do this, and boom—rejection inbound.
In addition, make sure all your legal documents, like Privacy Policies and Terms of Service, are easily accessible within the app. Transparency with your users isn't just ethical, it’s a requirement. Oh, and a quick tip: make sure any third-party libraries or tools you're using also comply with these regulations. It’s no good ensuring your app’s compliant if your dependencies aren’t.
Dot your i’s and cross your t’s when it comes to legal compliance. It's a mundane part of the process but getting it right will save you the headache of rejections and potential legal issues down the line.
We get it. You want to monetise your app effectively. But here's the kicker: if your in-app purchase strategy isn't transparent, you're setting yourself up for disappointment. Both Apple and Google have strict rules about how purchases are presented to users. If you don't make it super clear what users are paying for, it's a one-way ticket to Rejection Town.
Think about it: How many times have you downloaded a free app and then been hit with pop-ups for purchases before even getting a taste of the features? Frustrating, right? Apple, for one, insists that any in-app purchases must be clearly disclosed. They even go as far as requiring a clear explanation of subscription terms and a way to manage these subscriptions.
Here's what to keep in mind:
By ensuring your in-app purchases are as clear as day, you not only stand a better chance of getting your app approved, but you also build trust with your users. And trust us, a little transparency goes a long way toward nurturing happy, loyal app users.
We know that getting an app rejected can feel like a punch to the gut, but don't worry; you're not alone and it's certainly not the end of the road. Here are some actionable steps to get you back on track:
First things first, carefully review the rejection notice. The App Store team typically provides feedback on why your app didn't make the cut. It could be anything from performance issues to content disputes. Identifying the specific reason is crucial because it tells you exactly what needs fixing.
Once you know what's wrong, it's time to roll up your sleeves. Address the issues head-on. If it's a content guideline violation, you might need to adjust your app's messaging or imagery. For performance issues, it could mean debugging your code or optimising your app's loading times. Keep a checklist to track what needs to be done.
When resubmitting your app, it's helpful to include a note that documents the changes you've made. This can often give the reviewers more context and show them you've addressed their concerns conscientiously. A well-detailed changelog can make all the difference.
If you believe your app was unfairly rejected, you have the option to appeal the decision. The appeal process usually involves submitting a concise and compelling written response through the App Store Connect Resolution Centre. Be sure to gather supporting evidence and clearly explain why you think the rejection was unfounded.
If you're feeling overwhelmed or not making progress, it might be time to call in the pros. Engaging a professional app design and development agency can help you navigate the complex guidelines and streamline the resubmission process. Plus, they bring the added benefit of experience, having seen and solved similar problems before.
With persistence and attention to detail, you'll soon turn that rejection into an approval!
Having a mobile app rejected can feel frustrating, but don’t see this as the end of the road. Rejection can serve as a powerful learning experience, helping you to understand the ever-evolving landscape of app requirements and user expectations.
At Glance, we've seen it all. We've helped countless businesses navigate the murky waters of app approval, transforming initial setbacks into eventual triumphs. The key is to approach rejection not as a failure, but as a crucial step towards making your app better, more secure, and user-friendly.
Ultimately, we hope this guide has given you the insights and steps you need to turn those rejection notices into "App Approved" messages. So, keep refining, keep testing, and if you ever feel stuck, know that expert help is just a call away—we're here to lift you over those hurdles and set your app on the path to success.
So, chin up! With determination and the right strategies, you’ll not only meet the guidelines but exceed them, making an app that stands out in a crowded marketplace.
Here's to your app's journey from concept to launch!