Building a successful product these days doesn’t stop at simply creating a functioning app. To truly engage and delight your customers, you need to craft a mobile experience that combines the functionality of your product with cutting edge usability techniques; this is only achieved by focusing on user behaviour and the psychology of how we understand and interact with mobile products. When done right, the results are enhanced engagement and better brand or product perception.
We are passionate about the work we do, the team we work within and the culture that we belong to. Our team has produced products which have hit the number 1 spot on the App Store and are regularly in the top 5 for various categories. Our team has also had products regularly featured in the national press and blogs including The Mail, The Sun, The Independent, Stylist, Glamour, ShortList, Women's Health, The Guardian, BuzzFeed, Men's Fitness, the BBC and of course Apple themselves.
With the impressive rise of smart mobile technology it may soon become unthinkable to have a business without having an app. Brand investment in apps is accelerating, with brands across all vertical markets adding apps to their overall digital strategies. It’s safe to say that apps are the future of digital marketing.
We can help define your entire mobile strategy and help you ensure that whichever channel or approach you take, it’s the right fit for your business and customer base.
The first phase is a scoping, specification and wireframing phase where we get clarity of the idea and drive down into what problem you are trying to solve and how best to solve it. This involves workshop sessions with our creative and technical teams and produces a fully specified product containing full wireframes and functional specification.
The second phase is the UI design of the product where we begin to define the visual elements of the product as well as focus on what the user will feel when using it.
Once the design is complete, we move on to the development of the product. We work in an Agile manner to ensure that we accommodate any changing priorities whilst ensuring the product is technically release-ready at any stage of development.
The final phase is the release management and store deployment (App Store and Google Play). During this phase we work with you to target your submission to your intended customers and provide links to your products for use in coordinated marketing efforts.