August 4, 2019
How App Developers Are Promoting Health and Fitness
In a time where fast food restaurants outnumber grocery stores, cars are the dominant form…
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July 29, 2019
App Engagement And Retention: 5 Tips To Keep Users Coming Back To Your App
Many developers choose to focus on growing their user base, investing vast amounts into acquiring…
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June 26, 2019
The Do’s and Don’ts of Making Your Mobile Marketing Strategy Successful in 2019
Whether your company’s big or small, whether you represent a tech or a lifestyle field,…
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May 28, 2019
How To Engage Your App Users Through Email Marketing
Here’s a scenario: you spent a few gruelling months developing your app. You performed thorough…
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April 16, 2019
Demand for Music Streaming Apps: COACHELLA
If you haven't heard of Coachella before, where have you been! From April 12th -…
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March 25, 2019
The Different Types of Apps You Can Create
Are you planning on creating and releasing an app? If so, there are certain choices…
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March 11, 2019
How Women in Tech Will Shape the Future of Mobile App Development
It’s always important to recognise the numerous contributions women have made to tech and app…
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February 18, 2019
Academy Awards Apps That Enhance How You Watch
On February 24, movie fans around the world will tune in to catch the 91st…
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February 5, 2019
The Top Apps Filmmakers Can Actually Use
The 2019 BAFTA Awards will be held on Sunday, 10 February. Film buffs await the…
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January 8, 2019
Why all of the Best Mobile Games are Doing Their Marketing In-House
The success or failure of a mobile game often depends on how it is marketed.…
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December 13, 2018
Build an App That Makes Your Business Money
Making an app can be very profitable for your business. However, before you start working…
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December 6, 2018
Luxury Retail Apps Are a Necessary Investment for Promoting Brand Loyalty
Brand loyalty is key to success in the competitive luxury retail market. You need to…
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October 24, 2018
What You Can Learn From Snapchat’s Mistakes
Snapchat, when it was first launched, was a novel concept that caught on like wildfire.…
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August 24, 2018
Burst Campaign for User Acquisition: Is it a Gamble With no Guarantee?
Most app developers and publishers compete with millions of established competitors operating within the same…
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August 20, 2018
What do You Need to Know About GDPR When Creating an App?
On May 25, 2018, General Data Protection Rules (better known as GDPR) came into full…
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August 16, 2018
Look Back at 10 of the Best Apps From This Year’s World Cup
This year's FIFA World Cup was the biggest and most anticipated tournament yet - and…
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July 16, 2018
Is Facebook Dying?
Whilst the title may be an over-exaggeration, it is clear that from this year's events…
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July 4, 2018
5 Ways Your Small Business Can Benefit from a Mobile App
Thanks to a new breed of app development services, anyone can develop their own business…
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September 29, 2017
What is Apple doing for 30% of your proceeds…
I don't make a habit of calling out other developers on things they say or…
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August 23, 2017
5 Essential App Marketing Mistakes to Avoid
Creating an app is a great way to reach consumers today. After all, most people…
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August 23, 2017
7 Essential Reasons To Hire an App Development Agency to Create Your App
Creating an app is a great way to reach consumers — particularly now that more…
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August 23, 2017
4 App Fails and What You Can Learn From Them
For people tuned into the tech world today, it's hard not to know about the…
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August 23, 2017
How to Boost User Engagement as Your App Ages
Creating a branded app is a great way to get users engaged with your brand…
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August 23, 2017
Why Your Travel Company Needs a Branded App
In today's digital world, it's important that ever company has a mobile app in order…
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August 23, 2017
5 App Design Trends in 2017
There's no question about it, we've entered the age of the mobile internet. According to…
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August 23, 2017
The Art of Content Curation
Content curation has become a standard model for distributing content on digital media. It gives…
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August 23, 2017
Understanding How Mobile App Conversion Tracking Works
Every marketer requires data to formulate actionable insights and ultimately improve marketing effectiveness. By employing…
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August 23, 2017
Can My Smart TV Really Hear Me? Who’s Listening?!
There was much ado in the news and on social media sites just two years…
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August 23, 2017
5 Essential Tips for Creating a Successful Branded App
Creating a branded app is an essential step to take to maximizing your company's reach…
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August 23, 2017
5 Ways Mobile Technology is Revolutionizing the Retail Industry
Mobile technology has swept the globe, and multiple industries have taken advantage of mobile innovations…
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August 23, 2017
The Ethics of Data Collection: Smart Phones and Wearable Technology
A stroll through any city in the United States will tell you that Americans love…
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August 23, 2017
Creative Marketing Tips for App Developers
Having trouble brainstorming creative marketing strategies? We got you covered! Marketing has infiltrated every aspect…
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August 23, 2017
The Ways Modern Retail Stores Are Leveraging App Development
Modern retailers are using apps to improve customer engagement. Many businesses are leveraging mobile app…
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August 23, 2017
Six Effective Trends in Mobile Digital Marketing
Within the last year or so, mobile has dominated desktop when it comes to consumer…
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August 23, 2017
Build an App to Build Your Business
Apps can keep you connected to your customers no matter where they are. Small businesses…
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August 23, 2017
How App Developers Can Make Money from Children’s Apps
Millions of kids use smartphones daily, with kids as young as two taking up the…
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August 23, 2017
Expert Interview Series: Mike Molinet of Branch on Mobile Development Trends And What They Mean For Marketers
Mike Molinet is the co-founder and COO of Branch, the industry-leading deep linking company, where…
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August 23, 2017
Is There Money in App Development? The Profitability of Today’s App Industry
How much money can an app make? The answer depends on a variety of circumstances.…
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Expert Interview Series: Chris Howard, CEO of Softeq Discusses Proximity Technology
Chris Howard is the owner and CEO of Softeq - an all-in-one service provider for…
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August 23, 2017
4 Tips for Top-Selling App Development
The Google Play store boasts 1.6 million different apps for users to download. The Apple…
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August 23, 2017
Use App Development to Increase Employee Retention
Business owners are always concerned about the need to be competitive. If a company hopes…
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August 23, 2017
Expert Interview Series: David Bairstow About How Location-Specific Marketing Increases an App’s Engagement
What are you doing right now? Where are you? Is your phone with you? Did…
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August 23, 2017
App Store Optimisation – How to Increase the Visibility of Your App
Here is a staggering fact to set things in perspective: The first quarter of 2015…
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August 23, 2017
7 Lessons Your App Developers Need on Marketing Apps
Some really awesome apps are failures. (Some really crappy apps are successes, too, but that's…
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August 23, 2017
What’s the Best Way for App Developers to Produce Excitement for an Upcoming App?
Your new app is going to be awesome! But, how are people going to learn…
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August 23, 2017
How Can App Developers Assist in Your Branding Efforts?
When is an app not just another app? When does the app become an important…
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August 23, 2017
Are Your App Developers Ready for ‘Application Insights’?
Application Insights is a new project by Microsoft. It is an APM or App Performance…
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August 23, 2017
Top Tips for Mobile Marketing Success in 2015 and Beyond
Mobile is an increasingly important part of the marketing mix. Mobile devices are the most…
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August 23, 2017
5 Trends Driving Mobile App Development Today
App development is going in exciting new directions for 2017. Mobile app development is evolving…
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August 23, 2017
How to Assure Your App Developers Offer True Value to Your Customers
If your reason for developing an app is that everyone else is doing it, perhaps…
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August 23, 2017
Why Ignoring Mobile Will Cost You Sales
Smartphones and tablets are immediate, they are connected and remain within reach of their owners…
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August 23, 2017
How App Development Starts And Ends With Your Customer
Suppose you want to create a new automobile. If you start with your collection of…
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August 23, 2017
How Your Mobile App Can Help Your Brand Stand Out
Businesses develop apps for many purposes, ranging from e-commerce to internal operations to brand-building and…
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August 23, 2017
6 Tips for Getting the Most Out of Mobile App Analytics
As mobile devices are increasingly used for content consumption and e-commerce, it's no wonder marketers…
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August 23, 2017
Customer Engagement and App Development
Just as the internet did, mobile technology is disrupting business practices, prompting businesses to rethink…
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August 23, 2017
Are Applications the Future of Digital Marketing?
A few years ago it became nearly unthinkable to have a business without having a…
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August 23, 2017
Mobile Revolution & App Marketing: Yes, They Go Hand In Hand
The so-called mobile revolution didn't even begin until around 2008, and it's still taking place…
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August 23, 2017
The Facebook Phone: Post IPO Blues
The long abandoned plans for a Facebook Phone have resurfaced after Mark Zuckerberg, Facebooks CEO,…
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August 23, 2017
App Development For Brands: Getting Brand Recognition Isn’t Just for the Big Guys
If there is one thing the Internet provides for small business it is an even…
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