Businesses need to adapt to survive and thrive. We have seen this recently with companies such as Toys R Us who were slow to realise the power of online shopping, among other factors. Shopping online, however, has taken even bigger leaps forward with mobile commerce apps that can enhance the user experience.
Using a luxury retail app can work as a win-win for both the customer and the retailer. For the consumer, it means a more tailored experience. The retailer, meanwhile, can often earn increased brand loyalty and increased sales on the back of it.
Brand loyalty is a powerful tool for any business. Whether it is banking, gaming or online shopping, people are more likely to interact with a business if their life is being made easier and they feel personally catered to. Hence, retail mobile app development is a valuable service for companies to invest in.
While a company will want to increase revenue and profit, they should know that it takes several factors to do so. Improving the retail experience is an important step, and here we look at a few ways it can be done.
Recommendations
You have to get recommendations right if you’re using them as a marketing tool. Just because someone bought a mattress, for example, it doesn’t mean they’ll want another. Making intelligent recommendations via a mobile commerce app can improve loyalty and engagement.
Analysing Data
Having a user on a well-developed retail experience app will mean that you’re able to utilise an increasing amount of data. This can help you make relevant predictions on what someone is likely to buy, such as a particular day of the week they buy a coffee.
Instant Engagement
Is an item in stock? Does the customer have a query? Being able to find out this information instantly through a retail app can improve the shopping experience dramatically and prevent consumers from turning to rivals.
Augmented reality (AR) is a technology in which a computer-generated image is placed over a real-life image. This could have many uses in mobile commerce app development. Seeing how a coffee table would fit into a room or a colour of paint on a wall can provide a powerful experience.
The habit of a customer going into a physical store to just end up buying the item online has been a problem for many companies, with Mothercare being a prime example. AR is the future of mobile commerce because it could replace the need for a physical store, letting consumer test out the item instantly from the comfort of their own home.
Eliminate form filling
One annoying aspect of online shopping is having to register and/or fill out forms when going to purchase an item. Recent retail app development can make one-click purchasing a lot easier for consumers.
Directing Customers to the Store
With a mobile commerce app, retailers don’t have to be scared of their physical stores failing. Instead, the two can be used in tandem. Showing users how close a store is, time saved on delivery, or in-store offers via an app could be very useful.
A Unique Experience
Everyone loves feeling like a VIP. Retail app development can add customization in terms of remembering previous engagement, offering recommendations, and making any offers relevant to the customer’s needs.
The future of mobile commerce is exciting, and it’s a topic that companies need to keep up with. Retail mobile app development is improving at a dramatic pace, and an ever-increasing amount of customers will see the benefits of a well-developed app.
Mobile commerce app development has reached a point where more consumers are happily turning to their phones for online shopping rather than a computer. An improved retail experience is better for everyone, and apps are the present and future of the industry.
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