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4 Surprising App Success Stories

4 Surprising App Success Stories

Most people tuned into culture today spend a good amount of time accessing mobile apps on Internet-connected devices. In fact, studies have shown that mobile users spend 90 percent of their time in apps as opposed to browsing the mobile web. However, what many people...
Tips for Marketing Your Android Apps

Tips for Marketing Your Android Apps

Mobile apps are all the rage these days, particularly on Android phones. Over the past year, the time spent on apps on Androids grew 63 percent, and by 2020, experts believe that mobile app downloads will reach 284 billion annually. For companies that have created a...
Maximizing App Revenue Without Alienating Your Audience

Maximizing App Revenue Without Alienating Your Audience

Mobile apps have revolutionised our lives in many ways. From the addictive puzzle game to the fitness tracking app, mobile apps are here to stay and they can mean big bucks for the brands that capitalise on their monetisation power. However, turning that small screen...
Going Mobile: 7 Ways That a Mobile App Will Help Your Business

Going Mobile: 7 Ways That a Mobile App Will Help Your Business

Mobile applications are no longer optional for businesses. According to Pew Research, today 77 percent of Americans own a smartphone, and that number is up from 35 percent in 2011, with no growth letup in sight. Obviously, mobile marketing is here now and definitely...
5 Essential App Marketing Mistakes to Avoid

5 Essential App Marketing Mistakes to Avoid

Creating an app is a great way to reach consumers today. After all, most people use mobile devices to access the web; in fact, mobile devices like tablets and phones account for more than 51 percent of worldwide internet usage, while only 48.7 percent takes place on...
Should You Build or Buy Your Mobile App?

Should You Build or Buy Your Mobile App?

There is no doubt that your business needs a mobile app. Mobile customers now account for more than half of all online shoppers. You’ll miss that entire category of buyers by not empowering mobile. Additionally, mobile can be a powerful tool for boosting the engagement and productivity of your workforce. Employees will be able to keep things taken care of even when they’re away from the confines of your offices. The only question is, will you build the app in house, or will you hire a contractor to build it for you? There are pros and cons for each choice.

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