Customer engagement increases customer loyalty, and once you have gained customers’ trust, they’re more likely not only to purchase from you, but to think of you as their “first stop” when they’re looking for something new.
There is no doubt that your business needs a mobile app. Mobile customers now account for more than half of all online shoppers. You’ll miss that entire category of buyers by not empowering mobile. Additionally, mobile can be a powerful tool for boosting the engagement and productivity of your workforce. Employees will be able to keep things taken care of even when they’re away from the confines of your offices. The only question is, will you build the app in house, or will you hire a contractor to build it for you? There are pros and cons for each choice.