A poorly designed app doesn’t just affect the public’s perception of that app; it reflects badly on the entire brand you’re trying to build. Likewise, a well-designed, useful app can take an unknown or misunderstood brand and catapult it to fame and greatness! Well, perhaps it’s not quite that easy, but you get the point. Since most users nowadays are mobile, the usefulness, helpfulness, and ease of use your mobile app offers does reflect squarely back onto your company. Here’s how to develop a smart content strategy for your mobile apps.
When app developers or systems administrators talk about the “front end” and the “back end” of a system or application, what they are referring to is whether the content and information is closer to the user (on the user’s device) or resides and processes closer to the delivery system (such as your mainframe or cloud service provider).
What’s the difference in an app that everybody knows and uses, versus those that linger in app stores collecting dust? Some may think that it’s just a hit-or-miss proposition: some apps are destined for glory while others just get overlooked.