The Basics

Will I benefit from an app?

Don’t do anything before asking these questions. Take the time to understand if mobile really is right for your project.

How does App Store approval work?

Building your app is just the first step. Most people don’t know that Apple have to approve all apps for sale (or free).

Technology

Which platform is best for my idea?

Mobile app development is no easy task. Both Android and iOS are great platforms, but each offer distinct pros and cons.

What approach should I use?

The good, the bad and the downright ugly. With so many approaches, make sure you do it right.

Financial

How will I make money from my app?

It’s the question everyone asks but the answer is not as straightforward as you may think.

How can I get funding for my idea?

Seeking Investment Can Be Easier With SEIS / EIS Give investors a rock-solid reason to invest in your idea.

What are R&D Tax Credits?

The UK invests in innovation. The Research and Development Tax Credit is a government-sponsored initiative.

Psychology & Marketing

How do I best engage my audience?

Using Psychology to design your mobile app. Mobile is one of the largest key growth channels available to big brands today.

How can I promote my app?

So, you’ve launched your tech startup, what now? Why aren’t journalists begging to cover it in their prestigious publications?