Designing Success: How A Well-Crafted App Can Enhance Your ROI

2 min read

Mar 21, 2024

Thanks to the availability of open-source programming frameworks and a wide range of developer resources, the cost of developing a basic mobile app has decreased over the past few years.

However, a bespoke luxury mobile app that incorporates the latest technologies, such as AI and deep learning, can still be a significant investment. From the development costs themselves to testing and quality assurance, your expenses can quickly add up, which is why it is essential to integrate ROI maximisation into your app design strategy.

A well-crafted bespoke app from an experienced developer, such as Glance, can often yield a better return on investment than a low-cost mobile app, providing stronger revenues, better brand visibility, and increased customer engagement. Let’s look at the main benefits of investing in a high-quality luxury app in terms of ROI:

1. Better User Retention Rate

It’s no secret that retaining existing user interest is more cost-effective than acquiring new users. A well-designed app is key to keeping your target customers engaged, and high engagement leads directly to a higher ROI in the long term. How is this achieved? To start with, a bespoke crafted app is grounded in a firm understanding of user behaviour. By closely analysing user data and trends through your app using the latest analytics and personalisation tools, you can identify what keeps your users coming back and what turns them off. This helps you to tailor your app content and experience to these preferences to create a more loyal user base, which in turn encourages higher long-term returns.

2. More Efficient User Onboarding

A robust and smooth onboarding process is essential for fostering a positive user experience. Users simply don’t have the time or patience to spend hours and hours getting used to an app. They want to be able to use it straight away, so streamlining the onboarding process will cut down abandonment rates and help users get into your app and engage with its core features more quickly, which in return maximises your ROI. Investing in a high-quality app will help simplify your entry points so that users do not feel overwhelmed with too many features at once, and will help you express your value propositions and the app’s benefits as clearly as possible to drive early initial engagement.

3. Cross-Platform Compatibility

Many low-cost mobile apps are designed for either iOS or Android and not both. This essentially doubles your development costs if you are targeting both markets and can disappoint and frustrate customers if your app only works on one type of device. Ensuring that your app is available and consistent across various mobile operating platforms can greatly expand your reach and, in turn, your ROI. A well-crafted development approach will also ensure consistency of user experience regardless of the platform used. This includes the app design, usability/UI, and functionality, to avoid alienating users and maintain engagement.