5 User Testing Methods That Will Save Your App From Failure
Nine out of ten mobile apps fail within their first year. That's a staggering statistic that keeps app developers and bu …
5 Intellectual Property Mistakes That Could Kill Your App Business
Every month, thousands of mobile app developers lose their businesses not because their apps failed to gain users, but b …
Why Beautiful Apps Fail: The UX Lessons Every Founder Needs
Every day, thousands of stunning mobile apps get deleted from phones across the world. Apps that took months to design, …
How Colour Psychology Boosts App Store Conversion Rates
Studies show that people make subconscious judgments about an app within 90 seconds of seeing it, and up to 90% of that …
Why Fake Reviews Backfire and What To Do Instead
Have you ever been tempted to buy fake reviews for your app? I won't judge you if the thought has crossed your mind—we'v …
App Feasibility Mistakes That Cost Developers Millions
I've been working in mobile app development for over eight years now, and I've watched countless brilliant ideas crash a …
App Store Category Optimisation: The Complete Guide For 2025
Here's a startling fact: over 70% of mobile app downloads happen through category browsing rather than direct searches. …
Beyond You Have A Message: Creative Push Notification Strategies
When did you last open a push notification that genuinely excited you rather than annoyed you? If you're scratching your …
Why 90% Of Users Abandon Apps During Onboarding Process
A promising food delivery app launches with great fanfare, backed by millions in funding and months of development. The …
