Use Mobile App Development to Fuel Your Marketing Strategy

2 min read
Aug 23, 2017

A great app keeps customers engaged, even after they’ve left your store.

Apps have proven themselves to be an indispensable part of modern society. They provide a multitude of purposes, such as improving business efficiency, facilitating shopping for consumers, providing educating, and now, improving the marketing strategy of businesses. With business app development, your company can create mobile apps that support your marketing goals and enable your business to thrive.

Manage Customer and Sales Data with Cloud-Based Apps

Customer and sales data is pertinent to developing a strong marketing strategy. With cloud-based apps for your sales department, they can manage customer and sales data more effectively, whilst improving collaboration throughout the company. In turn, they’ll remain on top of customer trends and be able to create powerful marketing campaigns that attract more customers.

Use Apps to Manage Social Media

Social media is a critical part of marketing, and yet, it’s often neglected by businesses. For a social media strategy to be effective, your accounts need to be updated multiple times per day. With the help of app development, you can create a platform that enables you to manage all of your social media accounts in a single location, whilst automating posts and improving your social media presence.

Improve Your Return on Investment

Marketing is geared toward strengthening your return on investment. A company app can promote this very goal. According to Darren Buhagiar from Ultratune Shepparton and Albury, his company app has greatly increased engagement and improved his marketing ROI. With the help of a marketing app, he’s managed to improve the read rate of his emails from less than 10 percent to 90 percent. In turn, he’s enhanced customer loyalty and fueled business profits.

Use Mobile App Development to Connect with Your Customers

Marketing to existing customers is cheaper and more effective than marketing to new customers. By developing a business app, you have an easy way to remain connected to your customer base and improve customer engagement. Ensure your apps are easy and accessible to find and install, so adoption rates are high. Use the app as a way to send push notifications to customers, alert them of sales and promotions, and keep them in the loop about your company.

Engage with customers directly and keep them excited about your brand.

Pay Attention to Customer Feedback

Apps can help you remain on top of feedback regarding your brand. “Mention” is an app that can track everything people say online about your business, enabling you to quickly respond to customer concerns, do damage control when necessary, or leverage positive feedback to help your business grow. By developing an app that allows you to track both positive and negative responses, you’ll be able to respond to customers more attentively and adjust your business model based around public desire. 

Apps have proven themselves to be an indispensable part of modern society.Click To Tweet

App development can be a powerful tool for building positive consumer relations, increasing customer engagement, and fueling a marketing strategy. With a great company app, you can increase customer satisfaction, whilst boosting your marketing ROI. An excellent app starts with a professional app development platform. With the help of top app development companies, you can ensure your business app is optimized for success. Contact us today to learn more.

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