Profitable Mobile App Business Models Beyond In App Purchases
If you're diving into the world of mobile app development, you've probably spent countless hours perfecting your app's f …
How To Use Psychology To Increase App Retention By 40%
I've been working with mobile apps for over eight years now, and one thing that people often worry about is retention ra …
The Marketing Managers Guide To Mobile App ROI
Most marketing managers can't tell you if their mobile app actually makes money. They know downloads, they track active …
Beyond the App Stores: Creative App Marketing Strategies That Actually Work
When you've poured your heart and soul into developing a mobile app, watching it sit quietly in the app stores with mini …
10 Effective Marketing Tactics for Your Mobile App Launch
Launching a mobile app is a bit like preparing for a big party - you want everyone to show up and have a brilliant time. …
App Store Ranking Secrets: What Actually Works in 2025
Getting your app noticed in today's crowded app stores feels a bit like trying to find a needle in a digital haystack, d …
Why Do People Really Abandon Apps?
Let's be honest, we've all done it—installed the latest, shiniest app, only to abandon it shortly after. You might blame …
Play Store Victory: The Complete Optimisation Strategy for Android Apps
Launching an Android app on the Google Play Store can feel like sending your child off to their first day of school - ex …
The Complete Guide to App Store Optimisation in 2025
In today's digital landscape, creating a brilliant iOS mobile app is only half the battle. With over 2.5 million apps co …
Fear of Missing Out: Using Social Proof Without Manipulation
We've all felt that nagging sensation when we see our friends posting about an amazing restaurant, or that moment of reg …
