Understanding who will use your app is the bedr
When you think of your business, a lot of elements come together. This is the way people recognise and remember you, it’s your logo, your colours, your tone of voice, and even the way you make your customers feel. Sounds like a lot, doesn’t it? But that's because it matters!
Now, when it comes to your app, it’s a bit like having a child. It will carry some of your traits, but it will also have its own personality. Your app might need a name that stands out, is easy to remember, and appeals to its specific users. This can sometimes be different from your business name. And that’s perfectly okay!
Your brand is the single most important investment you can make in your business.Steve Forbes
Imagine if Twitter had called their app "The Blue Bird Social Network." Sure, it describes the business, but is it as catchy as "Twitter"? Not quite. Sometimes, a different name can make all the difference. But, how do you know if this is right for you? That’s where understanding your brand identity plays a crucial role.
So, while your business name tells the broader story, your app’s name might need to capture the essence of just an aspect of it. After all, your app has a unique job – to be downloaded and used, possibly every day. It's got to be memorable but also reflective of the experience you want to offer to your users.
Think of your brand identity as the umbrella that covers all aspects of your business, including your app. You've got to ensure there's some familiarity to keep existing customers feeling cosy, while also throwing in a sprinkle of novelty to attract new users.
ock of your app's success. But let’s face it, identifying your target audience isn't just a step in the process—it's an adventure (minus the treasure map and pirates)! It's about getting into the minds of your potential users and figuring out what they really want. This involves looking at various aspects such as demographics, behaviours, interests, and even pain points. Let's break it down, shall we?
Demographics: These are the basic stats like age, gender, location, and occupation. Are you targeting teenagers who can't live without their phones or busy professionals who need quick solutions? Knowing this helps in tailoring your app features and marketing strategies.
Behaviours: How does your audience behave online? Are they scrolling through social media at 3 AM or do they prefer informative blog posts over funny cat videos? Understanding online behaviour can inform you about the best channels and times to market your app.
Interests and Hobbies: Similar to behaviours but slightly more specific. Do they love fitness, fashion, or perhaps farming? Knowing what they are passionate about helps in creating an app that resonates with them.
Pain Points: What problems are they facing that your app could solve? People download apps because they want an easier way to do something. Whether it’s saving time, managing tasks, or simply having fun, identify their needs and centre your app around satisfying them.
Once you assemble this information, you'll have a clearer picture of who your audience is. They're not just faceless users; they become real people with specific wants and needs. And guess what? Your app is the hero they've been waiting for!
Remember, the goal is to create an app people want to use, and knowing your audience inside and out is how you make that happen. So go ahead, do your homework, and get ready to meet your soon-to-be fans!
