Mobile is something we all can’t live without, over the past decade it has now become an extension to everybody’s arm. As a society, we depend on it, rely on it and need mobile to function in most of our daily activities and there’s an extensive catalogue of different mobile products to choose from. This catalogue ranges from the likes of Apple, Samsung, Sony, LG and many more and there are two dominant software platforms that have taken the mobile industry by storm; iOS and Android. iOS is Apple’s software program and Android covers pretty much the majority of all other smart phones.

With our knowledge of app development, we have helped clients from from all over the world with their ideas.Click To Tweet

Mobile apps are something that we all love, regardless of whether it falls into the category of social media, gaming or shopping apps (the list goes on) there’s something for everyone to enjoy. When it comes to app development, the process between Apple and Google’s software is arguably similar (see our guides on both iOS App Development and Android App Development). As Apple has been around for what feels like forever, they have had plenty of time to make mistakes, learn from them and know what works best for their app development process and what doesn’t. Equally, Apple likes to take the time to refine and make their iOS system perfect, ready for release. Any problem that does occur or any afterthoughts the company thinks about are then offered as an update for their iOS system. Whereas with Android, their process has to be faster to keep up to speed with all of their devices available within the mobile market.

mobile app development londonAs an app development company based in London, we felt it was important to ensure that our app development process consists of a mixture between both iOS and Android app development. Our team consists of a mixture of both, so when creating apps we can optimise them for both systems and platforms. With our knowledge of app development, we have helped clients from from all over the world with their ideas, solved their problems as well as helped devise the appropriate mobile strategy for them to use to help take their business to the next level. In this generation of borderless communication, the world really is more accessible than ever before.

So, when constructing your app development idea/project, what is it that you need to consider before embarking on your technological journey? Well first, let’s consider style. With Apple’s style being signature in terms of simplicity and effortless user experiences, you are ultimately limited to what Apple’s style guidelines consider worthy when developing your app. As Apple wants to maintain their expensive and simple mobile experience, they enforce strict limitations to when a new app developer comes up with an idea as Apple wants to ensure that you maintain that experience. They do this by outlining what you can and can’t do with your app (check out their current guidelines here). Whilst Android’s style is well known for its customisability when developing an app, this can be seen as both a positive and negative. The positive aspect being that with Android’s flexibility, you are free to build upon their software and customise it to suit your wants and needs. On the other hand, the negative aspect is that sometimes your Android app simply won’t function properly on a specific device family or in some cases, will fail to run at all. Take Sony as an example of this as their modifications can sometimes cause this issue to happen. So, when developing your new app, it is important to take into account the style of the platforms as one may better fit your needs and be suitable for you than the other.

Being an app development company based in London, you can imagine that we see all variations of project ideas, and we do, ranging from the positively amazing ideas to the downright absurd ideas. To try and prevent the two platforms from wasting time on apps that sound ridiculous or impossible, both Apple and Android police this by using a review process. Whilst Google’s review process is more laidback, Apple takes a stricter approach. Everytime an app development agency wishes to submit a new product, Apple thoroughly reviews it, ensuring that it abides to their strict guidelines. The process is both automated and manual, making it less time consuming and being shorter to complete. Now the process can be done in a matter of days or hours.

Okay, so your app is live, time to sit back and relax right? Wrong.

This is where the next process comes into action… app marketing. Most app development companies will say it’s rather difficult to attain new users, however over the years things have changed quite significantly and it is now easier than ever to target AND acquire users in higher volumes. You don’t just want any user, you would preferably want to acquire engaged users, which is arguably more difficult. Here at Glance, we know that marketing comes at the start of the product and is seen throughout the entire process, not just an afterthought at the end. We build our apps with this end goal in mind of how we choose to market an app. We focus heavily on user behaviour, psychology and engagement to ensure that we implement our app targeting right from the start of the project. In contrast to other app development companies, we understand how marketing is essential throughout the entire process. Our ultimate aim is to spend less time convincing people to actually use your app and instead, shift the focus to making them aware that it exists: the app will then do the rest of the talking for you.

If you’d like to talk to us about your app development project then talk to us today.