In 2018, people are consuming content at the speed of light. You might find yourself bouncing from app to website to video to another app in a matter of minutes. When you’re moving at hyper warped speeds across content, you expect a clean, simple user experience that lets you seamlessly access the information or entertainment you came to that portal for.
Once an app or website doesn’t deliver a quality experience, you become frustrated and move on elsewhere. According to InVision, “88% of online consumers are less likely to return to a site after a bad experience.”
Let’s look at Snapchat’s redesign case study. They attempted to revitalize the familiar and fun experience that made it so popular with millennials by giving more real estate to it’s media partnerships and custom content. Users found the redesign to be clunky, complex and oversaturated, thus they became vocal. This has led the Snapchat to roll back their redesign, leaving them back to where they started from a design standpoint and having ruffled their users’ feathers.
A simple design that makes it easy to navigate, explore and consume content is the golden triad of app design you should strive for in order to deliver a satisfactory user experience. In a landscape of expansive options, you don’t want to give your customers a reason to hesitate to return. Give them a reason to consciously choose to click on your app icon.
Make it Easy
By having an intuitive, simple design experience on your mobile app, you give customers the satisfaction they’re looking for, along with a positive association with your brand and customer service.
Smooth navigation and a minimalist design are your core northern lights to making this a reality.
Navigation is at the core of a clean mobile design. As a top London mobile app development agency, Glance knows users go to apps and websites because they’re looking for something specific. When they go to your app, they’re likely there to either do some brand or product research to inform them of their next purchasing decision, or even executing on a purchase.
Think of Lyft or Uber. While both provide essentially the same service, they both make it easy to call for a ride, meet their driver at a destination and pay for the transaction within a couple smooth minutes.
Users should be able to easily pinpoint their needs in seconds or explore all that your app has to offer with intuitive and streamlined design.
A minimalist design is your best defense against the paradox of choice. Someone can quickly glance at your app and get a good feel for where your app is ready to lead them.
Minimalism and simplicity allow users to let their eyes quickly guide them to where they’re looking to go. Think of Instagram, one of the most popular mobile apps. With a parallax scroll and only a handful of tabs, Instagram provides a bevy of content without overwhelming the user with decisions. Its user experience makes it easy on the brain to decide between limited options that can take you anywhere
Simplicity Is Your Best Policy
Users don’t necessarily need art when it comes to mobile design. Sometimes art can even get in the way of what they’re trying to accomplish.
Mobile design should cater to the wants and goals of your user base; simple, clean designs are a generalized and effective way to accelerate user habits to creating the most holistic and satisfying mobile experiences for executing their goals.