App Analytics That Actually Matter: Beyond Vanity Metrics
Building a successful mobile app isn't just about creating something that looks good and works well—it's about understan …
International App Launch Disasters (and How to Avoid Them)
Last year, I watched a startup burn through £2.3 million in just six months trying to launch their fitness app across Eu …
How EdTech Apps Are Revolutionising Classroom Learning in 2025
Have you ever wondered why some students seem to switch off the moment they walk into a classroom? I've spent years work …
The Hidden Costs of Healthcare App Development Nobody Talks About
Building a medical app seems straightforward enough until you see the final bill. Most healthcare startups budget around …
Machine Learning for Mobile Apps: A Beginner's Guide
Mobile apps have become incredibly smart over the past few years—they can recognise your face, predict what you want to …
Calculate Your App's Success Probability in 5 Steps
Have you ever wondered why some apps become household names whilst others disappear without a trace after just a few mon …
Vibe Coding vs Traditional Development: Which Path Should Your Startup Take?
The startup development world has been turned upside down by artificial intelligence, and right now entrepreneurs are fa …
Cognitive Load Theory: Why Simple Apps Win Every Time
Have you ever opened a mobile app and instantly felt overwhelmed by all the buttons, menus, and options staring back at …
Vibe Coding Success Stories: Real Apps Built Without Traditional Programming
A personal trainer with zero coding experience launches a fitness app that gets thousands of downloads in its first mont …
The Hidden Truth About App Maintenance (and Why It Matters More Than Development)
Here's something that might surprise you: most mobile app budgets are spent on the wrong thing. Companies pour 80% of th …
