The Hidden Cost of Cloud Services in Mobile Development

As mobile app developers, we've all been there - excitedly planning a new app project, sketching out features, and dream …

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11 min read
Jan 28, 2025

Local vs Global: When to Adapt Your Mobile Strategy

In today's interconnected world, launching a mobile app isn't just about pushing it to the App Store and Google Play. Wh …

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11 min read
Jan 28, 2025

App Store Fees: Are They Killing Innovation in Mobile?

The mobile app landscape has come a long way since the early days of "there's an app for that." As we navigate through 2 …

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10 min read
Jan 28, 2025

Fear of Missing Out: Using Social Proof Without Manipulation

We've all felt that nagging sensation when we see our friends posting about an amazing restaurant, or that moment of reg …

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10 min read
Jan 28, 2025

Choice Paralysis: When Too Many Options Kill Your App's Success

Have you ever stood in front of your wardrobe, overwhelmed by choices, only to end up wearing the same comfortable outfi …

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10 min read
Jan 28, 2025

Your App Idea Already Exists (And Why That's Actually Great)

So, you've had a brilliant app idea, only to find out it already exists. We've all been there. It feels a bit like findi …

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13 min read
Dec 12, 2024

Why London Businesses Prefer Boutique App Agencies Over Big Firms

You've just come up with the next big app idea that's going to take London by storm. It's brilliant, it's innovative, it …

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12 min read
Dec 10, 2024

The Return to Simplicity: Why Less is Trending More

Remember when you last tried to order takeaway? There you were, hungry and a bit tired after work, staring at your phone …

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10 min read
Dec 3, 2024

Harnessing AI's Genuine Utility in Mobile Apps

Picture this: You're scrolling through your phone's app store, and suddenly it feels like you've entered an AI wonderlan …

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10 min read
Dec 3, 2024
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