Building a Referral Program: From Idea to Implementation for Apps
Ninety-two percent of consumers trust referrals from people they know more than any other form of advertising. That's a …
Email Marketing For Apps: Everything You Need To Know In 2025
Every single day, people check their email an average of 74 times. That's more than they open social media apps, more th …
How To Build A Travel App That Actually Makes Money
Have you ever wondered why some travel apps make millions whilst others barely cover their hosting costs? After building …
Data Protection Licensing: GDPR Impact on App Permissions
Did you know that 79% of mobile apps collect personal data without users fully understanding what they're agreeing to? T …
Market Research vs Technical Analysis: App Feasibility
Nine out of ten mobile apps fail within their first year of launch. That's a staggering failure rate that would make any …
Fintech Apps the Psychology of Financial User Behaviour
Your brain plays tricks on you every time you open a banking app. Scientists have discovered that people make completely …
How To Build Your First Mobile Game Without Going Broke
You've got this brilliant gaming app idea bouncing around in your head. Maybe it's a puzzle game that keeps people hooke …
Why Template Terms of Service Could Land You in Hot Water
One simple copy-and-paste decision could end up costing your mobile app business thousands of pounds in legal fees. That …
Why Most Healthcare Apps Fail (and How Yours Can Succeed)
Nine out of ten healthcare apps fail within their first year of launch. That's a staggering statistic that should make a …
The Psychology of Mobile UX: Advanced Techniques for Better User Experiences
Your thumb hovers over your phone screen for exactly 0.3 seconds before deciding which app to tap. In that tiny window o …
