Why Every Business Needs to Integrate Mobile Apps into Their Marketing Strategy

2 min read

Mobile apps can unlock the profitability of your marketing strategy.

Many small businesses think apps are confined to the realm of big business and that smaller businesses have neither the capabilities nor the need to develop a company app. Though this may have been the case in the past, it the tides are turning. In a recent Forrester study regarding 2016 mobile app and marketing trends, it was noted that mobile apps will become even more prominent over the coming year, and that more small businesses will hop aboard the trend. Here are some of the top reasons your business needs to develop a mobile app in order to build a stronger marketing strategy.

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1. Over 50 percent of searches occur on mobile devices. Consumers spend more than two hours per day on their mobile devices. With a majority of web traffic being derived from mobile sources, it’s more important than ever to launch an effective mobile strategy. With a mobile app, you’ll remain visible to your customers wherever they are, greatly improving brand awareness and marketing potential.


2. You’ll provide additional value to your customers. Customers don’t just want your products and services. It’s the added value you provide that separates you from your competitors and gives you favour in the minds of your customers. A mobile app is the perfect way to provide customers with added value. It provides all the on-hand information they need about your company, instant promotions and coupons, and a convenient method for connecting with your business. In return? Your customers will increase their loyalty to your company.

3. You’ll increase customer engagement. We live in a hectic world. Nowadays, people rarely have time to make phone calls, so they text instead. They scarcely have time to hit the malls, so they shop on their mobile devices as an alternative. One of the reasons businesses may experience low customer engagement is because they aren’t providing a convenient means for customers to connect. A business app simplifies the experience for the customer. When they can make reservations, check flight times, order a taxi, buy a new outfit, or contact a help desk all from the palm of their hand, they are much more likely to remain engaged with your business.

Mobile apps are accessible and convenient, thus increasing engagement.

4. You can offer customer loyalty programs for mobile app users. There is no doubt that customer loyalty programs incentivise spending. People love free things. All it takes is a “Buy 10, Get One Free” promotion to increase their shopping habits. Yet, when customer loyalty programs are in the form of paper or plastic cards, tend to go unused. They become lost, damaged, or forgotten at home, all of which deters the customer from visiting your location. A mobile app offers them customer loyalty directly from their mobile device, making it more convenient than ever for them to cash in on their rewards. 

With a mobile app, you'll remain visible to your customers wherever they are.Click To Tweet

Mobile devices are the most common way for customers to search for businesses and stay in communication. Mobile needs to be central to every marketing campaign, and what better way to capture the power of mobility than with a mobile app? At Glance, mobile app development is our specialty. We work with small businesses to design and develop an app that will resonate with your customers and keep them connected to your brand. Contact us today. Let us help you to get started.

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