The Marketing Managers Guide to Mobile App ROI

Most marketing managers can't tell you if their mobile app actually makes money. They know downloads, they track active …

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9 min read
Dec 3, 2025

Building a Referral Program: From Idea to Implementation for Apps

Ninety-two percent of consumers trust referrals from people they know more than any other form of advertising. That's a …

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9 min read
Dec 3, 2025

Email Marketing For Apps: Everything You Need To Know In 2025

Every single day, people check their email an average of 74 times. That's more than they open social media apps, more th …

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7 min read
Dec 2, 2025

How To Build A Travel App That Actually Makes Money

Have you ever wondered why some travel apps make millions whilst others barely cover their hosting costs? After building …

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10 min read
Dec 2, 2025

The Real Cost of Ignoring Your App Analytics (and How to Fix It)

Right now, thousands of mobile app owners are making business decisions based on gut feeling rather than hard data. They …

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8 min read
Nov 26, 2025

The Complete Guide to App Store Success for Businesses

Did you know that less than 0.01% of mobile apps ever achieve meaningful business success? That's a sobering statistic w …

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8 min read
Nov 24, 2025

From Sign-Up to Purchase: Building Email Funnels for App Success

Email marketing remains one of the most powerful tools for mobile app success, yet most app developers barely scratch th …

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10 min read
Nov 20, 2025

7 App Analytics Mistakes That Are Killing Your Growth

Are you making decisions about your mobile app based on numbers that look impressive but tell you nothing about real suc …

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9 min read
Nov 20, 2025

The 5 Essential Email Campaigns Every App Needs

Most mobile app developers spend months perfecting their user interface, debugging code, and planning launch strategies— …

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6 min read
Nov 18, 2025

Social Media Content Ideas That Actually Drive App Downloads

Here's a sobering truth: 95% of mobile apps fail within their first year, and most of them had brilliant functionality, …

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8 min read
Nov 14, 2025