Competitor Analysis in App Feasibility: What to Track

Over 90% of mobile apps fail within their first year—and poor competitor analysis is one of the biggest culprits. I've b …

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8 min read
Oct 31, 2025

Trademark Clearance Checklist for Mobile App Developers

Have you ever spent months developing the perfect mobile app, only to discover that someone else owns the trademark to y …

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8 min read
Oct 31, 2025

Why Your App Referral Program Isn't Working (and How to Fix It)

Here's a fact that will make you check your app analytics twice: most referral programs convert at less than 2%. That me …

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8 min read
Oct 28, 2025

How to Create App Content That Google (and Users) Actually Love

Here's a frustrating situation I see all the time: you've spent months building your mobile app, poured your heart into …

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10 min read
Oct 23, 2025

How We Helped 50+ Apps Increase Their Retention Using Simple Analytics

Most mobile apps lose 77% of their users within the first three days. That's a staggering number when you really think a …

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8 min read
Oct 23, 2025

The App Developer's Guide to Content Marketing on a Shoestring Budget

Here's a hard truth: 94% of mobile apps fail within their first year, and it's not because they're badly built—it's beca …

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7 min read
Oct 21, 2025

App Analytics That Actually Matter: Beyond Vanity Metrics

Building a successful mobile app isn't just about creating something that looks good and works well—it's about understan …

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9 min read
Oct 21, 2025

Dating App Success Stories: What We Can Learn From the Apps That Made It

Building a dating app feels like the perfect business idea, doesn't it? People are always looking for love, smartphones …

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8 min read
Oct 15, 2025

8 Mobile Game Monetisation Strategies That Actually Work

Did you know that the mobile gaming industry generates more revenue than movies and music combined? That's right—those l …

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8 min read
Oct 14, 2025

From Zero to Viral: How These Apps Won Social Media

You've poured months into building your mobile app. The code is clean, the design looks fantastic, and you're convinced …

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11 min read
Oct 8, 2025