The Ultimate Guide to App Referral Programs That Actually Work
Most mobile app developers spend months perfecting their product, launch it with great fanfare, then watch their downloa …
Content Marketing for Apps: The Complete Beginner's Guide
Did you know that 90% of mobile apps fail within their first year? That's a staggering number when you think about it—bu …
How Colour Psychology Boosts App Store Conversion Rates
Studies show that people make subconscious judgments about an app within 90 seconds of seeing it, and up to 90% of that …
Why Fake Reviews Backfire and What To Do Instead
Have you ever been tempted to buy fake reviews for your app? I won't judge you if the thought has crossed your mind—we'v …
Beyond You Have A Message: Creative Push Notification Strategies
When did you last open a push notification that genuinely excited you rather than annoyed you? If you're scratching your …
Why Most Apps Get Their Pricing Strategy Completely Wrong
Nine out of ten mobile apps fail to make money. Not because they're poorly designed or lack features, but because they g …
How To Research Existing Apps Without Getting Paranoid
Every mobile app developer faces the same uncomfortable truth: your brilliant idea probably already exists in some form. …
Profitable Mobile App Business Models Beyond In App Purchases
If you're diving into the world of mobile app development, you've probably spent countless hours perfecting your app's f …
How To Use Psychology To Increase App Retention By 40%
I've been working with mobile apps for over eight years now, and one thing that people often worry about is retention ra …
The Marketing Managers Guide To Mobile App ROI
Most marketing managers can't tell you if their mobile app actually makes money. They know downloads, they track active …
