In a world where mobile devices and technologies have become an integral part of our daily routines, having a mobile app for your business is no longer a luxury but a necessity in many cases.
If you own a high-end consumer product, clothing, or beauty products company, creating an app that exudes luxury and sophistication can provide your business with numerous benefits.
In this article, we will explore the advantages of designing a luxury app for your high-end company, including creating a more intimate and personalised experience for your customers, increased brand awareness, and deeper customer loyalty.
1. Extend Brand Awareness
For many luxury brands, a mobile app is as essential as a website, if not more. It can help you build brand awareness and reach a larger audience among mobile and tablet users who may not use a laptop or computer as their primary shopping outlet. By having a high functioning mobile app for both Android and iOS, you open new channels of communication with your customers to make purchases and engage with promotions on their own terms.
If you allow your customers to enable notifications through the mobile device, you can share exclusive promotions, upcoming events, and new product launches – all without the customer even having to open the app. A mobile app also keeps your brand at the forefront of your customers’ mind, a visible presence whenever they scroll through their phone screen.
2. Maintain Brand Consistency
When designing an high end app for your luxury business, make sure you incorporate brand consistency into the design, tools, and imagery you use. By consistency here we mean synergy with the messages and imagery deployed on your main business website, your product pages on your retail partners’ websites, and your off-line sales channels.
You’ll want to provide an app experience that touts the luxuriousness of your brand and keeps it accessible to make sure your users have the same experience on their phone as they would in-shop or on your main site. Brand consistency cultivates trust and helps to improve brand loyalty and avoids any sense of disconnect that could undermine your brand identity.
3. Reach Your Customers With Personalised Offers
A luxury mobile app isn’t just a sales outlet but can also include additional features such as personalised styling suggestions, news and tips, and even one to one discounts and offers. For modern retail businesses, app-based marketing is often more effective than email marketing, as many consumers more regularly check their ‘opted in’ mobile apps than they do their personal email inboxes, which are crowded and full of spam.
As people generally have fewer mobile apps than email newsletter subscriptions, there will be less competition for your promotions and brand material on everyone’s devices. An intuitive navigation and helpful in app tools and free resources can further improve the customer experience, cultivating a more seamless and engaging online shopping process.