How Colour Psychology Boosts App Store Conversion Rates
Studies show that people make subconscious judgments about an app within 90 seconds of seeing it, and up to 90% of that …
Why Fake Reviews Backfire and What To Do Instead
Have you ever been tempted to buy fake reviews for your app? I won't judge you if the thought has crossed your mind—we'v …
App Feasibility Mistakes That Cost Developers Millions
I've been working in mobile app development for over eight years now, and I've watched countless brilliant ideas crash a …
App Store Category Optimisation: The Complete Guide For 2025
Here's a startling fact: over 70% of mobile app downloads happen through category browsing rather than direct searches. …
Beyond You Have A Message: Creative Push Notification Strategies
When did you last open a push notification that genuinely excited you rather than annoyed you? If you're scratching your …
Why 90% Of Users Abandon Apps During Onboarding Process
A promising food delivery app launches with great fanfare, backed by millions in funding and months of development. The …
Wearable Apps vs Mobile Apps: What's the Difference?
Have you ever stopped to think about how many different screens you touch in a single day? Your phone, your smartwatch, …
Star Rating Psychology: What Users Really Think
You've just launched your app after months of development, sleepless nights, and countless iterations. You're convinced …
Small Business Mobile Apps Investment Or Waste Of Money
Every day, thousands of small business owners across the UK are asking the same question: should I build a mobile app fo …
The Luxury App Playbook: Creating Digital Experiences That Match Your Brand
A luxury fashion house contacted our agency last year with a problem that perfectly captures what we're dealing with tod …
