What Is the Apple App Store Approval Process?

First things first, thorough testing is a must. This means trying out your app on different Apple devices and iOS versions. You’d be surprised how many quirks and bugs can pop up in different environments. Fix these before submission to avoid the dreaded rejection email. Nothing will make your heart sink faster than seeing your app rejected due to a bug you could have squashed beforehand!!

Next up, you need to ensure your app aligns with Apple’s guidelines. These are not just suggestions; think of them as the rules of the game. Apple is quite particular about its ecosystem standards. From user privacy to the use of Apple’s APIs, every little detail matters. Make sure you thoroughly read and understand Apple's Apple App Store Review Guidelines. 

Here’s a pro tip: verify that all links in your app are functional. Imagine a user clicking on a link and nothing happens—talk about a buzzkill. Check it twice, maybe thrice, just to be safe. Additionally, finalise all images and text within your app. No placeholders, no unfinished business; everything should be in tip-top shape. 

Legal mumbo jumbo may not be the most exciting part, but it's essential. Ensure your app complies with all legal requirements. This includes having a privacy policy and any necessary permissions. It’s like making sure your car is insured before you hit the road. 

Lastly, don’t forget about your promotional materials. You want your app to not only work well but also look appealing to your target audience. Eye-catching screenshots, engaging app descriptions, and even an introductory video can make a world of difference. 

Remember, this review process might seem daunting, but it’s there to ensure that Apple users get the best experience possible. And if all of this feels overwhelming, don’t worry.

Waiting for the Apple App Store approval process, feels a bit like waiting for exam results. And you're not alone; plenty of businesses feel just as anxious and impatient during this stage. 

Good news first! The review time has significantly improved. Where it once took 1 to 2 weeks for Apple to get back to you, it now typically takes just 2 to 3 days. Better still, about 90% of submissions are reviewed in less than 24 hours, which can be a little bit of a nail biter but also fairly speedy!

Once approved, you’ll get an email notification letting you know your app is ready for sale (even if it's free). Keep in mind, though, it can take up to 24 hours for it to go live on the Apple App Store. So, if you’re timing a grand launch or marketing campaign, give yourself that buffer. 

If your app is an update rather than a brand new submission, the process might be even quicker. We've seen app updates reviewed and accepted in as little as 2 hours. This is particularly helpful if you find yourself needing to fix bugs or add features quickly. 

While the approval process is considerably fast, it's always a good idea to build in extra time just in case you need to address any unforeseen issues. Checking your review status is easy through the My Apps section of Apple App Store Connect, so you'll never be left completely in the dark. Take a deep breath, cross those fingers, and it'll be live before you know it!

Discovering your app has been rejected can feel like a punch in the gut, but don't panic. Rejections happen, and they're not the end of the world. Instead, look at it as an opportunity to improve and refine your product. First, thoroughly read through Apple’s rejection notice. It will detail the specific reasons for the rejection. Sometimes it can be something as minor as a broken link, or as significant as violating one of Apple’s guidelines. 

Next, address the issues mentioned in the rejection notice. This could involve fixing bugs, updating your UI, or ensuring your content complies with the guidelines. While it might seem daunting, this is your chance to make your app even better. Don't hesitate to seek clarification if the rejection reasons aren’t clear. Apple offers the Apple App Store Review Guidelines which is a great resource, and you can even reach out directly to Apple’s review team for more details. 

Take rejection as an eye-opener. Take it as something that pushes you and makes you do things better. Amit Sadh

Once you've made the necessary changes, resubmit your app. Be sure to include a detailed explanation of the changes you’ve made in the Apple App Store Connect’s ‘Resolution Centre’. This helps Apple understand how you’ve addressed the issues. If you feel your app was unfairly rejected, you can make a case for reconsideration. This isn't always easy, but if you present strong arguments and evidence that your app meets the guidelines, there's a chance Apple might reverse their decision. 

Remember, perseverance is key. At Glance have guided many businesses through these bumpy approval roads – so you're not alone in this, each step you take brings you closer to a successful app launch. Keep at it and use the support available to turn that initial 'no' into a 'yes.'

Is there a specific time when it's best to submit my app for approval? There's no 'perfect' time, but it's smart to avoid submitting close to major holidays like Christmas when the Apple App Store team may be swamped. Also, keep an eye on Apple's announcement schedule to dodge being caught up in the chaos right after big product launches. 

What can I do to speed up my app's approval process? Make sure you've followed all of Apple's guidelines to the letter. Double-check your app for any bugs and ensure the user experience is slick. Clean and comprehensive documentation can also make a huge difference. Basically, the easier you make it for the review team, the faster they'll approve your app. 

How will I know if my app has been approved or rejected? You'll receive a notification via email. Plus, you can track the status in Apple App Store Connect. If it's good news, congrats! If it's bad, don't panic. You'll get detailed feedback on what went wrong, so you can fix it and resubmit. 

What should I do if my app gets rejected? Firstly, don't take it personally. Review the feedback carefully. Fix the issues pointed out by the review team and re-submit your app. Sometimes, it's just a minor tweak or a bit more polish, and you’ll be back on track. 

How often can I update my app? As often as necessary! Regular updates not only keep your app fresh but also in Apple's good books. Just remember, each update goes through the approval process, so don’t rush them out without thorough testing. 

Do I need to cater to all of Apple's guidelines? Absolutely. Apple’s guidelines might seem picky, but they’re there for a reason – ensuring quality and security. Following these keeps you on the right side of the review team and enhances the user experience. 

What are the most common reasons for an app getting rejected? The most frequent culprits include bugs and crashes, inconsistent UI/UX, lack of value, missing or confusing submission/testing information, and repeated submissions of similar apps.

Regularly testing your app and ensuring it meets Apple’s requirements can help you avoid these pitfalls. In the end, getting through the Apple App Store approval process successfully is all about preparation and attention to detail, so, roll up your sleeves and dive in; you've got this!

Embarking on the journey of getting your app approved by the Apple App Store can feel like navigating a maze, but it doesn't have to be a lonely endeavour. By understanding the ins and outs of the process, preparing thoroughly, and being ready to adapt if your app doesn't get the green light right away, you're setting yourself up for success in a competitive market. 

As we’ve highlighted, the approval process is meticulous for a reason. Apple wants to ensure that every app in the Store not only meets their stringent guidelines but also provides genuine value to users. And while it can sometimes be frustrating, it ensures the highest standards are maintained — benefiting developers and users alike. 

Remember, persistence pays off. If your app gets rejected, take it as an opportunity to refine and improve, each round of feedback can bring you closer to publishing a standout app that not only meets Apple's criteria but also delights users. Here at Glance, we're always ready to lend a hand, offering the expertise and support you need to navigate this process confidently. 

So as you embark on or continue your app development journey, keep striving for excellence. The reward? A spot in one of the most prestigious App Stores in the world and the chance to reach millions of potential users. 

And if you ever feel overwhelmed, remember: you're not alone. We're here, rooting for your success every step of the way. Good luck!