A large amount of time people are on smartphones is spent in apps. Additionally, since 2012, in-app usage has been steadily going up. People are now spending much more in apps than in their mobile browsers.
With that in mind, it should be clear why having a mobile app is so important. However, if you still need a bit more convincing, read on.
Put Your Brand in the Consumer’s Pocket
While this depends on the type of business you have, but when talking about general user engagement, it skyrockets in an app, compared to the “old way” of doing things. After all, apps are launched instantly. There’s no waiting for web pages to load.
What’s important here is the way an app works, behaves and looks. Your app is your business card, follow-up call, and a source of information about your company.
Keep in mind, some consider push notifications aggressive if the content in them isn’t relevant. If you start pushing your sales, you are going to lose – make sure to avoid doing this.
You Don’t Have to Be an Overnight Success
Believe it or not, you can create an amazing app for virtually anything. If you own an advertising agency, try to develop something that’s creative and as value-driven as possible. While it needs to look nice, you also need to make sure it’s useful.
Remember, even the best app in the world may not be an overnight success. It takes time to promote it properly and to make it better than other apps currently available.
Gathering Valuable User Data
When you have a website, you can use heat mapping, session recordings, data recordings as well as site analytics and even measure the bounce rate to see what consumers are doing. One qualitative mobile analytics app that does offer these valuable services is Appsee (now named ‘The XC Lead’). There are also quite a few solutions available through Google products such as Mixpanel, AppAnalytics, and others.
Show Prospective Clients You are on the Cutting Edge of Technology
While it doesn’t mean that you’re not cutting-edge if you don’t have an app, if you are able to go mobile-first in your industry, then you are seen more innovative than others. This is especially the case when there’s an idea behind the software.
While it’s fine to use an app just to say, “Hey, we know it’s possible,” but you won’t get much interest from consumers. Try something a bit more and see what you can achieve. After all, you don’t have to make it perfect right away.
Trial and error is the best way to develop an app that your customers are going to love. Having an app will also help to drive engagement and create more loyal customers in the long run.