Thought Leader Series: Would an App Help Drive More Sales Your Way?

2 min read
Aug 23, 2017

Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences. She authored international bestselling book “Nice Girls DO Get the Sale: Relationship Building That Gets Results” and “HIRED! How to Use Sales Techniques to Sell Yourself on Interviews.” Visit her blog here.

We’ve all seen what apps can do to boost business recognition and sales. This raises the question of whether you should consider an app for your business. More importantly, will it drive more sales your way?

There are many other considerations as well, one of which is the app development cost. But even this isn’t a singular question, as there are many components requiring strict attention should you be serious about taking this step. 

Technology is forever changing and updates need to be made.Click To Tweet

Some people mistakenly believe that the upfront cost is the major determination. But if the app’s developer doesn’t understand your business model and his or her experience is limited, the end cost will be far more expensive than anticipated, even if the initial investment is inexpensive. Read on to make sure you don’t experience costly blunders while developing your business’s app.

Starting Point

Unless you are the technical type and fully understand coding along with how to integrate an app into your business, you might be at a loss for how to begin or who to contact. Speak with colleagues: Get recommendations and referrals, and ask peers of their experiences. Once you have filtered the best ideas, research the recommended technologies or companies online, reading the reviews provided.


As you begin dialogue with mobile app developers, listen for the following:

• Is the developer inquiring of your goals and those of your clientele?
• Is the discussion two-way, or is the person merely trying to sell services?
• Are examples given regarding how other clients were able to advance their business with the company’s app design?
• Is any type of guarantee provided for the contracted work?

Interpreting the Conversation

From the initial discussion, determine which development company to work with on this endeavor. (We at Glance would, of course, love it if you contacted us for some info!) Technology is forever changing and updates need to be made; you’ll be working with this app developer for quite some time. Be sure to ask about the size of their team, and about average response time when updates need to be made.

Client Perspective

Your app user will want it to be easy to use and time efficient. Sales increase when you make the process friendly and easy. Just as a long-term relationship is desired with your app developer, your clients will want the same with you. It’s the ease of doing business and the customer service that encourage returning and referring clientele.

Moving Forward

By this time, you’ve selected the app develop with whom you’d like to work. Now it’s time to talk details. Ask for a timeline that specifies what to expect as the work progresses. This should include milestones and details regarding deploying the mobile apps for both iOS and Android, as well as any testing involved along the way. Finally, you should have a firm completion date for the project.


By following the above guidelines, you will be well positioned to put your business in front of a larger and more diverse audience.

We at Glance exemplify the services as described above, and cover your entire mobile strategy. Want to learn more? Contact us today!

Get Email Notifications