We did the hard work so you don't have to.

We've been building apps for over 8 years and often get asked the same questions by new clients. We've collected some of the more common issues and created a series of guides and downloadable ebooks to help you.

How Do I Know If a Feature Will Actually Make Me Money?
How Do I Know If a Feature Will Actually Make Me Money?
Expert Guide

How Do I Know If a Feature Will Actually Make Me Money?

Learn to calculate feature ROI and build revenue features that users will pay for—avoid costly mistakes that kill your app's business value.

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How Do I Break Down My Big App Idea Into Smaller Steps?
How Do I Break Down My Big App Idea Into Smaller Steps?
Expert Guide

How Do I Break Down My Big App Idea Into Smaller Steps?

Learn the app planning process to break down big ideas into clear development phases with proper feature prioritisation and realistic roadmaps.

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How Do I Budget for Customer Support in My App?
How Do I Budget for Customer Support in My App?
Expert Guide

How Do I Budget for Customer Support in My App?

Plan your app's customer support costs with realistic budgets for help desk staff, in-app support systems, and hidden expenses most developers miss.

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How Do I Know Which Marketing Channel Works Best?
How Do I Know Which Marketing Channel Works Best?
Expert Guide

How Do I Know Which Marketing Channel Works Best?

Learn marketing attribution basics, test user acquisition channels effectively, and track which app marketing efforts actually drive conversions.

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How Do I Make Videos in My App Accessible to Everyone?
How Do I Make Videos in My App Accessible to Everyone?
Expert Guide

How Do I Make Videos in My App Accessible to Everyone?

Learn how to add captions, subtitles and audio descriptions to make your app's videos accessible to all users, including those with disabilities.

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How Do I Decide What Gets Built First in My App?
How Do I Decide What Gets Built First in My App?
Expert Guide

How Do I Decide What Gets Built First in My App?

Learn feature prioritisation for MVP development—decide which app features to build first and create a product roadmap that works.

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How Do I Know Which User Problems Are Worth Solving?
How Do I Know Which User Problems Are Worth Solving?
Expert Guide

How Do I Know Which User Problems Are Worth Solving?

Learn how to validate user problems through research and prioritisation—so you build features people actually need and want to use.

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How Can I Ask Users About Money Without It Being Awkward?
How Can I Ask Users About Money Without It Being Awkward?
Expert Guide

How Can I Ask Users About Money Without It Being Awkward?

Learn pricing research techniques to discover user willingness to pay through smart user interviews and monetisation research methods.

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How Do I Explain App Technical Stuff to My CEO?
How Do I Explain App Technical Stuff to My CEO?
Expert Guide

How Do I Explain App Technical Stuff to My CEO?

Learn how to translate complex technical concepts into clear business language that non-technical executives actually understand and care about.

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Can Crowdfunding Really Work for Mobile App Projects?
Can Crowdfunding Really Work for Mobile App Projects?
Expert Guide

Can Crowdfunding Really Work for Mobile App Projects?

Learn if crowdfunding apps really work, from Kickstarter success to alternative funding options that actually deliver results for developers.

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How Do I Explain Why My App Costs More Than Others?
How Do I Explain Why My App Costs More Than Others?
Expert Guide

How Do I Explain Why My App Costs More Than Others?

Learn how to justify premium app pricing to clients by communicating real value beyond cost—proven strategies that close deals.

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How Do I Know When My App Is Ready to Be Built?
How Do I Know When My App Is Ready to Be Built?
Expert Guide

How Do I Know When My App Is Ready to Be Built?

Learn the development checklist and planning steps that show your app idea is actually ready to build—and when it isn't.

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How Do I Know When My Design Has Too Much Going On?
How Do I Know When My Design Has Too Much Going On?
Expert Guide

How Do I Know When My Design Has Too Much Going On?

Learn to spot design clutter and create clean, simple interfaces that users actually want to use. Expert tips for mobile app design simplicity.

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How Do I Forecast Revenue to Attract App Investors?
How Do I Forecast Revenue to Attract App Investors?
Expert Guide

How Do I Forecast Revenue to Attract App Investors?

Learn revenue forecasting and financial projections that investors want to see—build realistic app earnings predictions for your pitch.

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How Can I Check If My Developers Write Clean Code?
How Can I Check If My Developers Write Clean Code?
Expert Guide

How Can I Check If My Developers Write Clean Code?

Learn how to spot clean code and assess developer quality through code reviews, testing standards, and technical evaluation methods.

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How Do I Choose Between Native and Hybrid Development?
How Do I Choose Between Native and Hybrid Development?
Expert Guide

How Do I Choose Between Native and Hybrid Development?

Expert guide comparing native vs hybrid apps—costs, performance, maintenance, and how to choose the right development approach for your project.

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How Do I Prepare My App's Privacy Policy for Stores?
How Do I Prepare My App's Privacy Policy for Stores?
Expert Guide

How Do I Prepare My App's Privacy Policy for Stores?

Learn how to write an app privacy policy that meets App Store and Google Play requirements while keeping users' data protected and compliant.

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How Do I Prove People Will Pay for My App Idea?
How Do I Prove People Will Pay for My App Idea?
Expert Guide

How Do I Prove People Will Pay for My App Idea?

Learn how to validate app monetisation before building—test payment intent, pricing models, and revenue feasibility with real customer data.

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How Do I Position a Second App in the Same Category?
How Do I Position a Second App in the Same Category?
Expert Guide

How Do I Position a Second App in the Same Category?

Learn multi-app strategy tactics for launching a second app without cannibalising your existing user base—brand extension tips inside.

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Why Does Cross-Platform Development Cost More Than Expected?
Why Does Cross-Platform Development Cost More Than Expected?
Expert Guide

Why Does Cross-Platform Development Cost More Than Expected?

Discover why cross-platform costs spiral beyond initial quotes—from hidden complexity to testing expenses that catch businesses off guard.

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Why Do User Interviews Often Give Wrong App Design Answers?
Why Do User Interviews Often Give Wrong App Design Answers?
Expert Guide

Why Do User Interviews Often Give Wrong App Design Answers?

Learn why user interviews mislead app design decisions and discover research methods that reveal what users actually do, not just what they say.

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Why Do Some Enterprise Apps Block Screenshots and Copy?
Why Do Some Enterprise Apps Block Screenshots and Copy?
Expert Guide

Why Do Some Enterprise Apps Block Screenshots and Copy?

Learn how enterprise apps use screenshot blocking and data loss prevention controls to protect sensitive content from mobile security threats.

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Why Do Some Apps Make Buying Feel Natural and Easy?
Why Do Some Apps Make Buying Feel Natural and Easy?
Expert Guide

Why Do Some Apps Make Buying Feel Natural and Easy?

Learn what makes mobile checkout flows convert better by removing friction, building trust, and understanding the psychology of buying behaviour.

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Why Do Some Apps Feel Easy While Others Feel Hard?
Why Do Some Apps Feel Easy While Others Feel Hard?
Expert Guide

Why Do Some Apps Feel Easy While Others Feel Hard?

Learn why app usability affects perceived difficulty and how cognitive load impacts user experience in mobile app design.

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Why Do Some App Names Stick in People's Minds Better?
Why Do Some App Names Stick in People's Minds Better?
Expert Guide

Why Do Some App Names Stick in People's Minds Better?

Learn why certain app names are unforgettable while others vanish—brain science, sound patterns, and mistakes that kill your download rates.

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Why Do Similar Apps Get Different Amounts of Downloads?
Why Do Similar Apps Get Different Amounts of Downloads?
Expert Guide

Why Do Similar Apps Get Different Amounts of Downloads?

Learn why similar apps see vastly different download rates and what factors drive app store performance and acquisition success.

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Why Do Reward Messages Work Better Than Reminder Messages?
Why Do Reward Messages Work Better Than Reminder Messages?
Expert Guide

Why Do Reward Messages Work Better Than Reminder Messages?

Learn why reward notifications boost app engagement better than reminders, using positive reinforcement and user motivation psychology.

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Why Do Some App Referral Programmes Fail on Social Media?
Why Do Some App Referral Programmes Fail on Social Media?
Expert Guide

Why Do Some App Referral Programmes Fail on Social Media?

Learn why app referral programmes fail on social media and how to fix user incentives, timing, and tracking to actually drive app growth.

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Why Does My App Database Need More Than Just a Password?
Why Does My App Database Need More Than Just a Password?
Expert Guide

Why Does My App Database Need More Than Just a Password?

Learn why app database security needs multiple layers beyond passwords—from access control to multi-factor authentication that actually works.

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Why Do Users Ignore Most App Notifications?
Why Do Users Ignore Most App Notifications?
Expert Guide

Why Do Users Ignore Most App Notifications?

Learn why users ignore app notifications and how to build a notification strategy that actually improves engagement and retention rates.

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