Expert Guide Series

Why Are Some App Developers So Cheap?

     

So, you've found an app developer who can deliver your dream project for just £5,000 when you'd budgeted £50,000? Sounds brilliant... or does it? This scenario might feel a bit like discovering a £20 note down the back of the sofa – exciting, right? But let's be real for a second, while a part of you is doing a happy dance, the other part might be feeling a tad uneasy. 

At Glance, we've seen this story unfold more times than we'd like to count. A deal that seems too good to be true often comes with a catch (or several). But fear not! We're here to cut through the confusion and share some honest answers about app development costs. Your peace of mind is our top priority. 

The bitterness of poor quality remains long after the sweetness of low price is forgotten.Benjamin Franklin

In this article, we're going to strip away the glitter and dive into the honest truths about app development costs. By the end, you'll walk away armed with the knowledge to decide if that seemingly brilliant deal is too good to be true.

     


The True Cost of Building an App (No Sugar-Coating)

  • Planning: Just like you'd need blueprints for a house, an app needs a strategy, which accounts for about 10-15% of the overall cost. For a high-quality app, this might be anywhere around £5,000 to £10,000.
  • Design: First impressions matter, even for apps. An eye-catching design can cost between £5,000 and £20,000. It's like picking the right exterior and interior for your house.
  • Coding: The core of your app, akin to the walls of a mansion. Development costs vary greatly, from £30,000 for a simple app to over £100,000 for more complex builds.
  • Testing: Ensuring everything works seamlessly is crucial, just like checking that your plumbing doesn't leak. Testing might range from £5,000 to £15,000.
  • Launching: The day you've been waiting for! Launching includes marketing and initial setup, potentially adding another £10,000 to your budget.
  • Maintenance: Regular upkeep is necessary to keep the app running smoothly, much like house maintenance. Budget at least 15-20% of your initial costs annually.

A quick comparison: Building an app is akin to building a house. Like a house, the costs can vary wildly based on quality, location, size, and features. You wouldn’t skimp on foundation materials, and similarly, skimping on app development can lead to shaky results.

     


Why Some Developers Seem Unbelievably Cheap

Alright, so you've found a developer offering prices that seem almost too good to be true. It might feel like stumbling upon a great bargain, but hold your horses - there's often more lurking beneath the surface. 

  • "Too Good to Be True" Warning Signs: If a developer's prices are significantly lower than others, they might be cutting corners somewhere. It's crucial to delve deeper into what you're getting (or not getting) for that price.
  • Common Cost-Cutting Tactics: Some developers may use template-based development, although fast and inexpensive, it can limit customisation and uniqueness of your app.
  • Offshore Development Challenges: While hiring offshore might save you money, it can introduce communication barriers, time zone differences, and potential quality control issues.
  • Hidden Costs and Surprises: Beware of additional charges for essential elements like app maintenance, updates, or tech support. These can sneak up on you and inflate your budget unexpectedly.
  • Missing Essential Elements: Cheaper options may skip vital steps in the development process, like thorough testing or dependable security, which can lead to future problems.
  • Understanding Different Developer Types and Their Pricing Models: Freelancers, agencies, onshore, and offshore developers each have their own pricing models. Make sure you research and understand the potential impacts each type can have on your project.

By knowing these potential pitfalls, you'll be better equipped to spot deals that might not be as sweet as they seem and make more informed decisions about your app development journey. 

     


The Hidden Dangers of Cheap App Development

When it comes to cheap app development, there are stories—ones that hit close to home for many unsuspecting businesses. Consider the small tech start-up that launched an app, sealing the deal with a cut-rate developer. It all seemed peachy until user data got compromised. Security patches were a nightmare, costing time and money they hadn't budgeted for. The reputation they worked so hard to build? It took a hit too, making it harder to gain customer trust again. 

This is what we call "technical debt". Like borrowing money you can't pay back, skimping on quality today usually means costly repairs tomorrow. The shiny new app may look like a bargain, but as it starts to wobble and fall apart, you realise the fix involves a whole lot of duct tape—or a complete rebuild. And that's not something you want to deal with while trying to grow your business. 

  • Over 75% of development projects go over budget due to underestimated initial costs.
  • Low-cost developers may cut corners on security, leading to vulnerable apps.
  • Maintenance can add up to 20% of your initial app cost per year.
  • Circa 50% of SMEs have to rebuild their apps within the first two years.
  • Professional development teams offer comprehensive support and services, preventing future costly mistakes.
  • In-house development teams often face unforeseen expenses related to updating and maintaining apps.
  • Accurate scoping and detailed planning can help avoid the hidden expenses of cheap app development.

Imagine a user trying out your app, only to find it crashes or lags. That first impression is everything. If your app falters, user experience suffers, leading to unimpressed customers who won’t hesitate to uninstall it and write off your brand altogether. Ouch. All your marketing efforts go to waste, all because of a penny-pinching decision on development costs. 

In the end, it's not just about saving money upfront. It's about ensuring your app ticks all the right boxes for security, efficiency, and user satisfaction. After all, a good reputation is harder to earn back than it is to maintain. So think twice before low-balling on your app project. Remember, it's not just an app; it's a reflection of your brand.

     


How to Make Smart Decisions About App Development Costs

How can you make sure that you are  choosing the right path and not falling into the pitfall of choosing an app developer based solely on low cost? Well, here are some questions to ask developers, the red flags to watch out for and the signs that indicate you're getting good value for your investment. 

Questions to Ask Potential Developers

  • What is your experience in developing apps similar to mine?
  • Can I see examples of your previous work?
  • How do you handle project changes or unexpected challenges?
  • What is included in your quoted price, and what might cost extra?
  • How do you communicate with clients during the project?

 Red Flags to Watch For

  • Unusually low pricing compared to the market rate
  • Lack of a clear and detailed proposal
  • Poor communication or evasive answers to simple questions
  • No portfolio or unwillingness to share references
  • Guarantees of a fixed outcome without assessing your specific needs 

Understanding Value vs Price

  • Don't confuse cost with value; a higher price might offer better support and features.
  • Consider the long-term savings and benefits of quality development over initial costs.
  • Think about the developer's expertise and how it can add value to your project. 

Tips for Getting the Best Return on Your Investment

  • Invest in a quality developer to minimise future bug fixes and updates.
  • Focus on core functionalities first to test app viability before extensive development.
  • Plan for ongoing maintenance and updates to keep the app relevant.
  • Understand user needs and integrate their feedback to boost app retention.

Ways to Reduce Costs Without Compromising Quality

  • Start with a minimum viable product (MVP) to validate your concept.
  • Use a development team with a proven track record and industry experience.
  • Negotiate terms and support options to best suit your budget and needs.
  • Consider utilising existing frameworks or tools to reduce custom development time.
     


Finding Middle Ground: Smart Ways to Save Money

When it comes to saving money on app development, it's all about prioritising what's most important for your app’s success. Here are some practical approaches: 

  • Start with an MVP (Minimum Viable Product): Launching an MVP allows you to test your core concept with essential features. It helps you gather valuable user feedback before committing resources to additional features.
  • Invest in User Experience (UX) Design: While it might be tempting to skimp here, a seamless and intuitive experience keeps users coming back. Bad UX can lead to poor app retention and higher costs down the line.
  • Phase Your Development: Prioritise features based on user needs and business goals. Roll out new features in phases, ensuring each iteration adds real value and is backed by user feedback.
  • Utilise Cross-Platform Frameworks: Frameworks like React Native or Flutter can help develop apps for both iOS and Android, saving both time and money.
  • Don't Compromise on Security: Ensuring your app is secure protects both your users and your business reputation. It's a non-negotiable investment.
  • Opt for Reusable Components: Using pre-built components can save time and money without sacrificing quality. Just ensure they align with your app’s needs and look cohesive.

Ultimately, knowing where to cut costs and where to invest can make all the difference in the success and sustainability of your app. Making informed decisions will leave you with a robust product that stands out in the market.

     


Conclusion

We get it—stepping into the world of app development can feel like diving into the deep end. It’s a bit daunting figuring out why some prices seem too good to be true while others make you want to clutch your wallet. The key is looking beyond just the numbers. Understand what you're paying for, and what you're not, so you're aware of the potential pitfalls before they become costly headaches. 

To move forward smartly, ask the right questions, understand the difference between value and price, and make informed decisions. It’s like choosing a friendly taxi over a rusty old bicycle for a cross-country ride. It might cost a bit more upfront, but it gets you where you need to go efficiently and safely. 

At Glance, we focus on crafting apps that balance cost and quality, ensuring you get great value without surprises. If you're eager to learn more about how we do this without any nasty shocks along the way, we’re here for a chat. Let’s build something amazing together!

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